Posts Categorized: Take it From Us…

How to Make Guest Bloggers Your Best Champions

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Guest bloggers can be a valuable resource for your organization. As we’ve shared in past posts, great guest bloggers help maximize your limited resources, bolster your organization’s credibility and reach new audiences. With a little guidance, you can help guest bloggers be the most effective digital assets and champions of your nonprofit. If the process

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4 Inspiring Nonprofit Medium Posts

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“Medium is an ideas exchange, where thinkers, creators, and those with a story to share come to find their audience, move people, and move us all forward.” -Medium co-founder Ev Williams In the digital sprawl of Buzzfeed-style clickbait, hot takes, and anonymous vitriolic trolls, Medium stands in stark contrast. It’s a place where deep, long

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6 Simple Steps to Understanding Your Audiences Through Research

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­­ 2016 is almost here: do you know who your target audiences are—and who they are not? With many no-or low-cost research tools and resources available today, it can be tempting to dive to data gathering before carefully considering some best approaches to exploring these questions, and many more. As a brand builder, I am

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A Public Radio Insider’s Top Six Tips for Podcast Interviews

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Podcasting allows your nonprofit to reach new audiences who like to listen to content while doing other things, such as driving, running errands, or walking the dog. Almost one out of five Americans listen to podcasts, about as many as the number of people who use Twitter. Podcasts can also help your nonprofit achieve your

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Tips for Audio Post-Production: Editing & Mastering

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In my last post in this series, I highlighted several tips for capturing high-quality sound, interviews and narration. Once you’ve recorded and uploaded all the audio (and possibly video or other visuals) you need to create your multimedia story, you’re ready to edit. This is where the magic happens as you weave everything together! Here

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Pinterest: 6 Practical and Tactical Tips for Optimization

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On Pinterest, you can find a killer pie recipe, plan your wedding decor and drive traffic to your nonprofit’s website all in one. Though the most pinned categories are indeed food and drink, nonprofit communicators are also seeing success leveraging Pinterest to drive significant traffic to their websites, build brand recognition and engage audiences through

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Instagram: 3 Practical and Tactical Tips for Optimization

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Despite the popularity of Facebook, Instagram still averages more organic growth and engagement than its parent company. Some 400 million people now use the photo sharing platform, including at least 26 percent of online adults in the United States—particularly younger adults (ages 18-29), women, Hispanics and African-Americans. So, what’s the best way to leverage your Instagram account to reach them?

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