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From the Blog

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    Creating Customer Personas

    Who looks at your organization’s blog and other online content?You may have met a few of your readers personally. But chances are you know little else about the others...

  • woman-sitting-at-table-writing-in-notepad-with-laptop-and-mobile-phone-on-wooden-table

    How to Transform Your Strategy

    You don’t need to empty your pockets to conduct valuable research projects in communications. Small, low-investment projects can reveal valuable findings that inform a...

  • man-person-camera-taking-photo-medium

    The Power of Video Storytelling

    As video content booms on social media, now’s the time to step back to observe that not all video is created equal. Well-crafted video storytelling can capture your...

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