Posts Categorized: Strategic Communications

Giving Tuesday: Why it Matters for Your Oregon Nonprofit

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This Friday, Oregonians will wake up pre-dawn, bellies still stuffed with turkey and cranberry sauce, to line up for Fred Meyer’s annual Black Friday sock sale. On Saturday, Portlanders will shop local for Small Business Saturday, and online steals will dominate Cyber Monday. Following these days of shopping frenzies where Americans will spend billions of

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LinkedIn: Not Just a Resume Dump

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LinkedIn is commonly seen and used as a channel to dump your resume and move on—only coming back to the platform to check the jobs page or build up your list of connections. Here at Prichard, we’ve come to know LinkedIn as so much more. LinkedIn has become the platform of choice to make genuine

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Grow Like BuzzFeed: 5 Ways to Make Your Content Shareable

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Love it or hate it, you can’t ignore the success of BuzzFeed, the wildly popular online media company. Every day it offers up an addictive mix of animal photos, celebrity gossip, and political news that attracts more than 150 million people a month. BuzzFeed Editor in Chief Ben Smith recently spoke at the 2014 conference

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Create a Greater Impact by Putting People First

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Credit: Flickr user Francisco Osorio

Founded in Oregon in 1953, Umpqua Bank’s mission is to be the “greatest bank in the world,” putting customer service and community ahead of all other priorities. So it wasn’t a surprise to learn that there is a direct phone line to the office of the Umpqua CEO in every bank location. This is a

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6 Web Writing Tips to Detox your Website

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With the changing color of leaves comes the transition from summer sangria to soul-soothing lemon-ginger hot tea—detoxing, feel-good, revitalizing. Maybe that’s just me attempting to reverse the many, many handfuls of Halloween candy consumed over the past few weeks, but when October rolls around every year, I often observe friends and peers striving for a

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Taking Your Online Community Offline

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An online community is a web-space where like-minded individuals can interact, connect, collaborate or simply share content. Ever popular in the social good sector, online communities have proven effective in providing members a touch point where they can work together towards a common goal. And while online gatherings can be sufficient in furthering your group’s

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To Facebook or Not To Facebook

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In the Beginning… I took on my first responsibilities as a social media manager about eight years ago when I was appointed public information officer (PIO) for the City of Portland’s Water Bureau. As PIO, I supported and managed a lot of moving parts—media relations, community outreach, event marketing… and launching and maintaining the bureau’s

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4 Reasons Why Your Nonprofit Should Start a Podcast

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It was impossible this week not to notice Apple’s release of its latest smartphone, the iPhone 6. At some stores people stood in lines that stretched for blocks. Smartphones, whether they use the Apple or Android operating system, have brought new attention to podcasts, audio programs that can take the form of radio interview shows.

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Don’t Let Your Content Become Nontent

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At Prichard, we all gather together once a month to discuss themes for this blog. Sometimes burning topics surface that we feel passionate about writing, and sometimes (quite candidly) we struggle to think of content ideas. This month, we floated ideas like “our take on the Ice Bucket Challenge” and “celebrities and social good: is

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