Posts Categorized: Strategic Communications

4 Lessons on Digital Strategy I Learned From Street Outreach

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National Runaway Safeline

A Life or Death Phone Call I remember “Jack,” a 16 year-old hustled halfway across country by a magazine sales crew, calling from a payphone at an all-night convenience store. He was soaked head-to-toe after walking rain slickened streets in Seattle for hours. When “Jack” failed to meet his sales quota, the crew boss, tweaked

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Avoid Death by PowerPoint: 3 Ways to Make Nonprofit Presentations Pop

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I’ve been creating PowerPoint presentations like crazy this year—for webinars, conferences and client presentations. I’ve learned a few key elements of compelling nonprofit presentations that drive home the message, keep audiences engaged and avoid the all-too-common “death by PowerPoint.”   Whether you’re creating presentation slides for an upcoming board meeting, your annual conference, a speaking

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Upgrade Old Content to Engage Your Audience

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Creating new, original content can be time-consuming and eat up your budget, but re-purposing old content in a new and innovative way will save time and can even boost your profit. We can confidently tell you this from recent experience! This year, Mac’s List—Oregon’s leading job resource, published by Prichard—launched an e-book guide by compiling

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Why Demographics Are Important to Your Nonprofit’s Social Media Strategy

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In January the Pew Research Center published 2014 demographics for the key social media platforms Facebook, Twitter, Instagram, Pinterest and LinkedIn. Knowing the most recent demographics for your social media channels is important for any nonprofit invested in being strategic about its social media efforts. This knowledge should inform planning, messaging and implementation. Here are

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14 Reasons Your Nonprofit Should Start an E-Newsletter

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E-newsletters have the potential to reach your target audiences in a way that other forms of communication like social media or conference calls cannot. E-newsletters can move the conversation about your nonprofit organization into a more personal, one-on-one setting—the email inbox—and ensure touchpoints with your audience that build relationships. Not convinced? Here are 14 reasons

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How to Be a LinkedIn Influencer—Without the Official Invite

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If you’re not utilizing LinkedIn in your communications plan, you’re missing out on a simple opportunity to expand and strengthen your nonprofit’s online influence. Remember, LinkedIn is not just a resume dump—it’s a tool your organization can use to increase visibility, demonstrate thought leadership and build community. So how do you leverage this often overlooked

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3 New Year’s Resolutions for Nonprofit Communicators

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Communications tools come and go. It’s probably been many years since your nonprofit used once common public relations tactics like news conferences, press kits, and radio actualities. To create a communications programs that produces the results you want, such as new donors, increased attention, or policy change, you need to depend on ideas that never

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