Posts Categorized: Strategic Communications

How to Create Customer Personas to Grow Your Online Audience

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Who looks at your organization’s blog and other online content? You may have met a few of your readers personally. But chances are you know little else about the others besides a name or an email address. That’s a problem. You need to know what all your readers care about. Otherwise you can’t create content

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Research You Can Do Now to Transform Your Communications Strategy

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You don’t need to empty your pockets to conduct valuable research projects in communications. Small, low-investment projects can reveal valuable findings that inform a highly strategic communications program. The value of communications research is huge. It can help you create an effective communications program that sees results! For example, research into your audience can tell

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7 Smart Tips to Market Your Social Change Blog

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Your work is not done once you hit the publish key on a post for your social change organization’s blog. If you want to attract and grow your audience, you need to think about how you will market your content even before you begin to write. Here are steps you can take now to get

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5 Components of Messaging to Amplify Your Brand

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Messaging can transform the way your audience interacts with your brand. At best, punchy messages raise your profile, spark brand engagement and strengthen your ability to do what you do best by compelling audience connection and support. At worst, woolly messages hinder brand presence and engagement because your target audience members don’t understand or care

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Why Your News Release Got No Results

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What’s one of the most common communications mistakes social change leaders make? Too many otherwise savvy executives believe that effective media relations means sending out a news release alone. That’s all it takes, according to this line of thinking, to produce both calls from reporters and plenty of news stories. What happens next? Sometimes people

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How Your Nonprofit Can Stay on Message

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Do you and your nonprofit colleagues know the audiences you want to reach and the messages you want to deliver? Congratulations! Now you’re ready for your next challenge: You need to communicate your organization’s messages effectively, especially to reporters, community leaders and funders. One of the best tools you can use to do this is

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How to Master Monitoring Industry Topics Online

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Finding the latest news surrounding a specific issue isn’t always simple. While some organizations and industry topics are easily tracked with clearly-defined keywords and well-worn social media hashtags, other topics require more digging and creative research methods. As we explained in a blog post last year, online monitoring, or “listening,” can help your nonprofit monitor

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