Posts Categorized: Featured

8 Online Engagement Hacks: A Cheat Sheet for Nonprofit Communicators

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Your nonprofit’s online audience may be your organization’s most valuable asset. But once you create that community, how do you keep it engaged? Here are eight secrets we see effective nonprofit communicators use to connect with others online. Define your Audience Get specific, really, really specific, about who you want to reach. The general public,

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Tips to Upgrade Your Audio Storytelling

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If you want your audience to see it, first they have to be able to hear it. A powerful narration, a memorable interview or a rich soundscape can transport your listeners right to the heart of your mission, hold their attention there longer, and foster greater empathy and support for your cause. So don’t let

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5 Steps to Conduct an Audience Survey

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Understanding your target audience equips nonprofit communicators with the knowledge needed to communicate effectively with stakeholders, donors, partners or potential funders—the people who are crucial to carrying out your mission and helping you reach your goals. There are several ways to gather qualitative research about your audience’s values, attitudes and perceptions of your nonprofit—findings that

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Mac’s Nonprofit Podcast Playlist for Social Changemakers

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Podcasts have become an important resource for nonprofit leaders and it’s no mystery why. You can find dozens of shows about nonprofit work that share personal stories, actionable ideas or in-depth interviews that will inspire and help you do your job better. Podcasts are convenient, too.  Like Netflix, Hulu and other streaming television services, podcasts

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Back to Basics: The Dinner Salon Makes a Resurgence in Social Change Communications Circles

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In the Beginning… They Held Salons Four thousand years ago when I attended Journalism School at the University of Kansas (Rock chalk, jayhawk), professors were still talking about a once commonly employed communications tactic called the “salon.” A salon is, generally speaking, a gathering of great minds to generate inspirational and/or important conversation. With their

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5 Social Change Reads for Summer

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This post originally appeared on frank talk — the online hub for the frank gathering, a conference for public interest communicators.  A large part of being a public interest communicator is getting inspired. Consuming research, new perspectives, pop culture, books and art all strengthen a communicator’s ability to craft messages, understand new audiences and launch

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Why Your Nonprofit Should Monitor Media Coverage

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Nonprofits that keep their ears perked by employing listening devices are well-poised to strategically respond to what others are saying about your organization. Online “listening” can refer to a number of tactics—social media monitoring, target audience analysis or key message penetration—but we find that monitoring media coverage is one of the most effective tools for

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Are You Ignoring the Most Important Online Audience Metric?

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You know how important it is to measure the results your nonprofit’s online communications produces. However, which metrics really merit your attention? According to Chris Brogan, author  of Social Media 101: Tactics and Tips to Develop Your Business Online, only two online yardsticks matter: how much revenue you generate and the number of e-newsletter subscribers

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How to Build a Strong Media Pitch

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baseball pitch

You may be a seasoned pro attuned to the media landscape, or a nonprofit communications newcomer just getting your sea legs in the world of media relations. Regardless, there are always new opportunities for your nonprofit to earn media recognition for the work that you and your organization do. We recently shared tips on laying

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Jennie Day-Burget Named Managing Director of Prichard

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I am proud to announce that Vice President Jennie Day-Burget is named Managing Director of Prichard. For several months now, Jennie has overseen the day-to-day management of Prichard, while I have spent much of my time growing Mac’s List, Portland’s top source for jobs throughout Oregon. Today, we operate two successful and distinct companies. Now, it is time

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