Posts Categorized: Featured

LinkedIn: 8 Practical and Tactical Tips for Optimization

by

The value of LinkedIn for professional networking and recruitment cannot be understated. More than 23 percent of all adult Americans now use the network, according to recent data from the Pew Research Center. And, just like for-profit companies, nonprofits can benefit in a number of ways from engaging with LinkedIn’s unique, mostly college-educated audience. For

Read More...

Tips for Audio Post-Production: Editing & Mastering

by

In my last post in this series, I highlighted several tips for capturing high-quality sound, interviews and narration. Once you’ve recorded and uploaded all the audio (and possibly video or other visuals) you need to create your multimedia story, you’re ready to edit. This is where the magic happens as you weave everything together! Here

Read More...

Pinterest: 6 Practical and Tactical Tips for Optimization

by

On Pinterest, you can find a killer pie recipe, plan your wedding decor and drive traffic to your nonprofit’s website all in one. Though the most pinned categories are indeed food and drink, nonprofit communicators are also seeing success leveraging Pinterest to drive significant traffic to their websites, build brand recognition and engage audiences through

Read More...

Instagram: 3 Practical and Tactical Tips for Optimization

by

Despite the popularity of Facebook, Instagram still averages more organic growth and engagement than its parent company. Some 400 million people now use the photo sharing platform, including at least 26 percent of online adults in the United States—particularly younger adults (ages 18-29), women, Hispanics and African-Americans. So, what’s the best way to leverage your Instagram account to reach them?

Read More...

The 5 Best Places to Invest Your Social Media Resources This Fall

by

In the past few months, we’ve tracked some pivotal developments in social media. As a nonprofit communicator, you’re facing endless social media updates and a constant stream of new tools, so it’s a challenge to figure out where exactly to dedicate your resources. We’ve sifted through dozens of network updates, recent studies and new tools

Read More...

The Nonprofit Dinner Salon: A Secret Sauce to Success

by

Last month in my blog, “Back to Basics: The Dinner Salon Makes a Resurgence in Social Change Communications Circles,” I shared the story of our dinner salon series for Oregon’s leading social changemakers, The Portland Ten. As I mentioned, the event has been successful for us. I wrote: “We’ve heard stories from attendees from our first

Read More...

Tips for Audio Production & Recording

by

In my last post, I outlined some of the key components of audio storytelling, such as narration, interviews, actuality and natural sound. Once you’ve brainstormed, or even scripted, all the audio elements you need to effectively tell your story, it’s time to capture them. Here are a few things to keep in mind as you

Read More...