Visual Media Tips for Mission Driven Organizations with Small Budgets
Definitely register today because tickets are selling fast!
For those of you who can’t make it, here are a few things you need to know about using visual media in our very social world when you have limited resources.
First of all you have to…
Make it Look Good
Here’s how making it look good will help you:
- Facebook favors strong content. Its complex algorithms give more weight to posts that are commented, liked and shared, and no one is going to share that dark company photo or an image posted without context.
- Your Twitter feed will come alive with the help of creative images that portray your nonprofit as dynamic and inviting!
- Instagram is founded on great photos and sharing user generated content that allow you to engage your community.
Consider the before and afters below. Which would YOU rather share on your own social networks?
Before and After
Then remember to….
Incorporate Your Brand Colors
Incorporating your brand style and colors into your visual media content is a great way to build brand awareness and to take advantage of social media platforms like Pinterest.
Branding the photos in this way reinforces the website and company name in a visually appealing way.
Make Visual Media a Part of Your Overall Strategy
Most importantly, your foundation, nonprofit or social change organization should make sure that visual media is part of a larger strategy towards meeting your goals.
Visual media platforms like Instagram, Pinterest, and Vine can be great tools to build community, generate interest, engage followers and increase support of your mission.
Consider this video from charity:water, a nonprofit paving the way in its use of visual media to engage its community on limited resources:
How do you create visually appealing content for your social media channels?
Please share in the comments below! I’d love to know YOUR secrets.