Managing Director and Vice President
Name: Jenna Cerruti
Title: Managing Director and Vice President
Role: Jenna leads all of Prichard’s work with nonprofit and foundation clients, manages agency operations, supports business development and contributes to marketing efforts.
Credentials: Bachelor of Arts in public relations
University Alliance: University of Oregon
Community Giving: Jenna supported Playworks Portland Corporate Kickball communications efforts in 2012 and is a team player when it comes to helping out in her community.
Favorite Prichard Project: As the blog manager for our client Reclaiming Futures, Jenna had the opportunity to contribute to a blog post on juvenile justice reform and secure it on the Office of National Drug Control Policy Blog, gaining national exposure for the Reclaiming Futures model.
Claim to Fame: Bringing a drive to tell stories in timely, creative ways, Jenna has a knack for “news hijacking,” identifying opportunities to jump into trending conversations, build on existing news and generate top-tier coverage for clients.
Before she came to Prichard, Jenna’s news hijacking work included promoting natural chipmaker Kettle Brand during the #Srirachapocolaypse, which earned the Portland Society of America Portland Spotlight Award for “Best Creative Tactic,” and an on-the-spot news release for local nonprofit The Rose Festival, which earned the International Festivals and Events Association Gold award for “Best News Stunt.”
Nonprofit of Choice: Playworks Pacific Northwest. Having worked with this chapter directly on communications work at Prichard, participating in the Corporate Kickball tournament (go team “Pitches Be Crazy!”) and knowing friends working at schools with Playworks coaches, Playworks Pacific Northwest is creating a community of play in Portland. Jenna has admired the organization’s mission to teach kids teamwork and conflict resolution through play, and it has done a wonderful job building a community of supporters beyond schools, like with corporate partnerships such as the Timbers. She thinks we can all take a page out of the Playworks book and add some play to our day-to-day.