Video apps like Instagram Video and Vine are changing the face of information sharing and if your nonprofit hasn’t already, it’s time to hop on the bandwagon—here’s why:
- Your target audience is probably already watching videos- a LOT of videos: Video is quickly becoming a leading medium for consuming information–according to the site Web Video Marketing Portugal, “78 percent of people watch at least one video a week and 55 percent watch every day.” Further, according to a study from Performics, “people are more likely to engage with branded content on social media than contains pictures or videos (37 percent).” Thus, if you’re not producing video, you’re missing out on potential connections.
- Video apps are easier than the alternative: Video apps are considerably easier to use and produce video from than traditional video recording and editing software. As I outlined on my post earlier this month, “This Means War: How to Choose Between Vine and Instagram Video,” both apps live on your smart phone. Both restrict content to six or 15 seconds (six second for Vine, 15 seconds for Instagram). No matter how video-unsavvy you might be, I guarantee you can produce six seconds worth of video content.
- Video apps are kind of like “video soundbites…” perfect for consumption. You know how the average television soundbite is nine seconds? Well, that’s because people can’t digest much more than nine seconds worth of info. This is part of the reason these apps place such restrictions on the length of their videos.
- Looping: And looping. And looping. Have you ever watched a Vine? With no action whatsoever required of the user, Vines loop over and over and over as long as the user stays on that image. This is a powerful feature for reinforcing ideas or messages.
- Making a video is a lot more fun than writing another press release. (Just sayin’.)
- Video can be considerably more impactful than other methods of talking to your audiences. For example, Charity:Water, a global nonprofit focused on clean drinking water, released this great Instagram Video earlier this summer, showing the impact of clean water on the life of a woman affected by their program.
Check out these other nonprofits using Vine or Instagram to get their messages across:
Have you seen other nonprofits making good use of one of these tools? Let me know which ones in the comments section!
Note: This is the second part in a series of posts on how and why nonprofits should use Vine and/or Instagram Video. Follow Avery’s series throughout August.