What is a LinkedIn Influencer?
Have you ever wanted to delve deeper into the brain of businessman and island owner Richard Branson or fearless leader of the free world, President Barack Obama, to learn what they have to say about issues impacting their field or office?
Late last year LinkedIn made this very thing possible when it launched its LinkedIn Influencer program. This newer feature gives users the ability to follow top thought leaders who contribute unique professional insights and start thought-provoking conversations without being “connected” to them. Users can read, comment on, and share influencer’s content.
Who is a LinkedIn Influencer?
So who dons the coveted ‘Influencer’ title? LinkedIn has invited more than 300 professionals from a variety of industries to its exclusive network, including big names like Bill Gates, Pete Cashmore of Mashable, and Arianna Huffington of The Huffington Post.
But not everyone in this digital Rolodex is a Fortune 500 CEO, island owner, or world leader. LinkedIn has also included an array of authors and bloggers like Gretchen Rubin, and nonprofit innovators like Beth Kanter. While many of the top influencers have hundreds of thousands of followers, others recognized by LinkedIn have just over 1,000 followers.
What’s the Value for Nonprofits?
The Influencer title merits credibility and thought leadership among industry professionals and is one more tool nonprofit leaders can call on to raise awareness about their work or share their insight with other professionals. LinkedIn reports that the average Influencer post receives nearly 30k views!
What LinkedIn Influencers are you interested in following?