This summer, my colleague Jennie Day-Burget and I presented at The Social Media Club of Portland on the power of visual media for nonprofits.

We taught you how to use Vine, Instagram, and Pinterest on a shoestring budget to support your nonprofit’s efforts at increasing awareness, building community, and engaging partners.

These social networking platforms can be great drivers of traffic to your blog, website, or campaign but how do you stay on top of the latest trends in these social spaces?

You follow the Prichard blog, of course!

Today I want to tell you about two changes you need to know – one has to do with the updated version of Vine – Vine 2.5 – and Hyperlapse – a new app for Instagram.

Vine 2.5

Great news! The new Vine allows you to upload videos from your camera roll. This means that you can edit a video in iMovie and upload it to Vine or import that old video from 2011. It still can’t be longer than six seconds, but you can use the editing feature to get the six-second clip you want.

This is great because you are no longer confined to the Vine videoing feature to use this social media tool, but you can take advantage of it’s editing and social networking features to share video you’ve captured elsewhere.

Hyperlapse App for Instagram

We love the new Hyperlapse app for Instagram because it is a creative option for the video feature on Instagram (which in comparison to Vine, can be rather dull if you ask me).

Instagram videos are limited to 15 seconds, but the new Hyperlapse app allows you to condense five minutes of video into 15 seconds – very cool!

With the “built-in stabilization technology,” Hyperlapse lets you to create handheld time lapse that results in a cinematic look, quality and feel.

I’m super excited and I hope you are too! Happy videoing my fellow nonprofiteers!

How are you using these visual media tools to successfully engage your social media followers?

For more free and lost cost visual media tools, check out this post by Jennie on the Prichard blog.