While it may seem counterintuitive, the holiday season boasts many opportunities to boost your nonprofit’s exposure and reach online. One of the easiest and most effective ways to do this is to create a holiday-based Twitter strategy.

1. Use Popular Holiday Hashtags

Take advantage of popular holiday hashtags to expand the reach of your tweets. Hashtags are a great way to boost exposure because they increase the accessibility of your account to a larger audience.

For examples, here are 106 popular holiday-inspired hashtags for your nonprofit to use. Make sure to keep holiday hashtags relevant to your cause and the topic of your tweet, of course!

2. Holiday-ize Your Design

Change your Twitter background and icon to a holiday theme. Either create your own holiday graphic to use, or choose one from the many free backgrounds available online.

3. Increase Interaction

The holiday season is the perfect time to increase your social interaction online. With all the different holiday campaigns going on, there are several ways to do this.

  • Retweet other nonprofits or organization’s tweets about holiday drives, tweets with calls to action, and tweets spreading holiday spirit
  • Favorite tweets from your audience that are relevant to your cause and holiday campaign
  • Send personalized tweets to donors and supporters with a holiday-based ask

4. Promote Holiday Campaigns

More than 30 percent of all contributions to nonprofits and charities occur in the month of December. It’s a season filled with motivation to donate time and money to organizations doing good in the world. Because people are prepared to be generous this month, your nonprofit should really try to take advantage of this time period to promote your cause.

Creating your own hashtag based on a holiday campaign or drive is an effective way to get the word out. This is a proven way to boost donations and exposure of a campaign.

5. Start Conversations Using the Holidays as Your Hook

Pose questions relevant to the season to get conversations started on Twitter. Generate questions based on topics your audience cares about and will want to respond to. Questions don’t need to directly relate to the cause of your organization; they can be light and fun to increase participation.

Are you using online tools to boost your exposure this holiday season? How? Let me know in the comments.