We are pleased to share that we have partnered with The Ford Family Foundation to create a campaign for its Protect Our Children initiative, which aims to prevent child sexual abuse. This program uses a training curriculum provided by the organization Darkness to Light.
The training is designed to educate adults on how to prevent, recognize and react responsibly to child sexual abuse. The Ford Family Foundation would like to recruit a total of 22,500 people in rural Oregon and Siskiyou County, California to participate in the training by April 2020.
In order to achieve this, Prichard will lead a marketing campaign comprised of the following steps:
- Audience Research & Discovery
- Campaign Planning
- Creative Development
- Partner Training
- Campaign Execution
- Measurement & Reporting
We began working on this project in June. Since then, we have interviewed the 12 partner sites that administer the training about their marketing efforts and campaign ideas. Next, we’ll brainstorm the campaign theme and its elements.
Stay tuned to our blog and social media for updates on the finalized campaign and the eventual results.
If you know an organization that could benefit from the Darkness to Light training, contact the Foundation’s program coordinator Mary Ratliff, firstname.lastname@example.org