Every summer our team likes to share our favorite communications tools with our nonprofit and philanthropic readers to help make your lives easier as you head into the hectic fall and winter busy seasons. This summer, we asked each one of our staff to provide their favorite tool–new or old. If we missed one, let us know in the comments! We’d love to hear YOUR favorite tools and resources!
I Like Edgar (Mac)
As nonprofit communicators, we know we need to share our organization’s content on social media consistently. There are good scheduling tools out there like Hootsuite and Tweetdeck. My favorite, however, is Edgar, because it lets you transform your blog from filing cabinet into a online publishing house. Using Edgar, you can easily import and organize all your organization’s past blog posts and schedule them to appear whenever you want on Twitter, Facebook and LinkedIn. This puts valuable content buried in your website in front of the people you want to reach at the times when they are most likely to read it.
I’m Smitten with TheStocks (Jenna)
I’m smitten with TheStocks because it makes my blogging life SO much easier. The website aggregates free, license-free, high-quality photos that can make blog posts and social media content POP. Because its photos are license-free, you don’t have to add any attribution, and you’re free to edit, enhance or brand the image as you see fit. Aggregating content from more than a dozen websites with varying styles of photography, you’ll only see beautiful, eye-catching photos on TheStocks — no stuffy stock photos in sight! I use it so frequently, TheStocks has landed a spot on my bookmarks toolbar, and I think you’ll love it just as much.
I Heart Headline Hacks (Jennie)
Last summer, I shared my favorite resources of all time to help nonprofit and foundation communicators like you and I write well. Today, I want to highlight my favorite resource on that list: ‘52 Headline Hacks: A “Cheat Sheet” for Writing Blog Posts that Go Viral,’ an e-book by Jon Morrow. Like you, I create content all the time and writer’s block or not, strong headlines are hard to write. When I’m stuck, I often reference Morrow’s table of contents for headline inspiration. If I have the time to re-read his explanation of “threat headlines” vs. “zen headlines” and how to write a “mistake headline,” the book practically does my job for me… it helps me generate great headlines that capture our readers’ attention. (And it’s free!)
I Rave About Rapportive (Ariel)
Communications is all about relationship building, but we’re often too busy following up on “real” work (i.e. answering endless emails) to build out our connections on social media. Enter Rapportive. This smart and efficient email add-on allows you to see the LinkedIn, Twitter, and other social media profiles of people you’re already conversing with right inside your email account. No more time spent tracking down elusive Twitter handles! Your contacts’ latest Tweets or LinkedIn updates are just one click away, arming you with all the intel you need to build stronger relationships and advance your work.