Posts Categorized: Social Media

Get Started with Facebook Ads: 3 Things to Know

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Paid social media is a growing medium. According to Hootsuite, more than two billion people use Facebook and more than 800 million people engage with a post every day. And Sprout Social reports that one-third (32 percent) of Facebook users engage with brands regularly. That means there is a lot of potential to reach your

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Three Powerful Stories that Drive Impact

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Stories have the power to change hearts and minds. In social change communications, a story can be a powerful tool to drive support for an issue, change perceptions and build movements. Scientific statistics and facts are important to demonstrate evidence and support arguments, but oftentimes emotions drive decision making. Throughout history, people tend to vote

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4 Ways to Help Grantees Share Their Stories

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Nonprofit organizations that receive grants from private foundations usually have beautiful stories to tell. They are on the ground building stronger and healthier communities, working one-on-one with individuals and families to improve their lives. But oftentimes these organizations don’t have the staff, capacity or resources to invest in communications. A foundation that invests in people

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How to Do Audience Research on Any Budget

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Audience research doesn’t need to be daunting. True, nothing replaces a face-to-face conversation that you’d get with a focus group moderated by a trained professional. But, there are also small, quick-turn research strategies that can reveal crucial insights about your audience. As a communicator, you know the value of understanding who your audiences are and

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Follow These 5 Steps to Launch a Top-Tier Training

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At Prichard, we know the power of a good communications training to build capacity and facilitate knowledge sharing. We regularly design and deliver trainings for our foundation and nonprofit clients on communications topics from strategic planning to e-newsletters. Social media is a topic we love, and we recently delivered a full-day social media training to

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5 Surefire Ways to Rock #GivingTuesday

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Giving Tuesday is quickly approaching, and you don’t want to miss this opportunity to jump start the charitable giving season. Last year, nonprofits raised more than $116 million dollars —that’s 145 percent growth from the previous year! This year’s day of giving, which falls on the Tuesday after Thanksgiving, is yet another opportunity to connect

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