Posts Categorized: Public Affairs

10 Ways to Be a Great Podcast Interviewer

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You may have noticed that it’s becoming more common for foundations to produce podcasts that feature interviews with social change leaders and experts. Here are just three examples: The Heinz Endowments recently launched We Can Be, a weekly show hosted by Grant Oliphant that shares conversations with social justice leaders. The Robert Wood Johnson Foundation

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How to Prepare for a Media Interview

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When a journalist reaches out and asks to interview you, how do you prepare? The process leading up to it can be exciting yet nerve-wracking, even if it’s not your first interview. We’ve helped organizations like Meyer Memorial Trust, Consano and Cascade Alliance prepare for interviews with national and regional media. Here are three of

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New Year, Fresh Start: 5 Steps to Assessing Your Government Agency’s Communications Program

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A new year means making changes—gym memberships go up, career changes are pursued, and new organizational plans kickoff. With those refreshed and energized eyes, take a critical look at your government agency’s communications program. What big, systemic challenges do you face? → Maybe your predecessors left you with an embedded staff model that causes confusion

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Nine Tips for Being A Good Podcast Guest

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Woman with headphones on computer

The growing popularity of podcasting is good news for changemakers. Interview shows rank among the most popular podcast formats. And that means hosts, especially those who produce weekly or even daily programs, need guests with interesting stories to share. Once you get invited to be a guest on a podcast, how do you make the

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How to Do Audience Research on Any Budget

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Audience research doesn’t need to be daunting. True, nothing replaces a face-to-face conversation that you’d get with a focus group moderated by a trained professional. But, there are also small, quick-turn research strategies that can reveal crucial insights about your audience. As a communicator, you know the value of understanding who your audiences are and

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How to Handle Difficult Questions from Reporters

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You put time and energy into building relationships with your local media. Soon your hard work pays off. You start getting calls from reporters who see you as an expert or respond to your story pitches. And before you agree to any interview, you ask a reporter about the topics to be discussed. But sometimes

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Six Questions to Get Started on a Communications Strategy

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A strong communications strategy is indispensable for any organization. A strategy ensures that the resources you invest in communications tools and tactics are the right tools and tactics to support your organizational goals by effectively reaching your target audiences and motivating them to take action on your behalf. When developed thoughtfully, a communications strategy can

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How to Get Ready for Your Next Presentation

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microphone

For many us, public speaking ranks as our biggest fear. As a result, you may say no to giving presentations even to small groups. Or when you say yes, you procrastinate, become filled with dread, and stumble through the experience with much emotion and mixed results. That’s a shame. Because public speaking, especially in your

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