Posts Categorized: Featured

Get Started with Facebook Ads: 3 Things to Know

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Paid social media is a growing medium. According to Hootsuite, more than two billion people use Facebook and more than 800 million people engage with a post every day. And Sprout Social reports that one-third (32 percent) of Facebook users engage with brands regularly. That means there is a lot of potential to reach your

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Prichard Partners with The Ford Family Foundation

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We are pleased to share that we have partnered with The Ford Family Foundation to create a campaign for its Protect Our Children initiative, which aims to prevent child sexual abuse. This program uses a training curriculum provided by the organization Darkness to Light. The training is designed to educate adults on how to prevent,

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Three Powerful Stories that Drive Impact

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Stories have the power to change hearts and minds. In social change communications, a story can be a powerful tool to drive support for an issue, change perceptions and build movements. Scientific statistics and facts are important to demonstrate evidence and support arguments, but oftentimes emotions drive decision making. Throughout history, people tend to vote

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10 Ways to Be a Great Podcast Interviewer

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You may have noticed that it’s becoming more common for foundations to produce podcasts that feature interviews with social change leaders and experts. Here are just three examples: The Heinz Endowments recently launched We Can Be, a weekly show hosted by Grant Oliphant that shares conversations with social justice leaders. The Robert Wood Johnson Foundation

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How to Prepare for a Media Interview

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When a journalist reaches out and asks to interview you, how do you prepare? The process leading up to it can be exciting yet nerve-wracking, even if it’s not your first interview. We’ve helped organizations like Meyer Memorial Trust, Consano and Cascade Alliance prepare for interviews with national and regional media. Here are three of

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4 Ways to Help Grantees Share Their Stories

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Nonprofit organizations that receive grants from private foundations usually have beautiful stories to tell. They are on the ground building stronger and healthier communities, working one-on-one with individuals and families to improve their lives. But oftentimes these organizations don’t have the staff, capacity or resources to invest in communications. A foundation that invests in people

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New Year, Fresh Start: 5 Steps to Assessing Your Government Agency’s Communications Program

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A new year means making changes—gym memberships go up, career changes are pursued, and new organizational plans kickoff. With those refreshed and energized eyes, take a critical look at your government agency’s communications program. What big, systemic challenges do you face? → Maybe your predecessors left you with an embedded staff model that causes confusion

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