Case Study

Robert Wood Johnson Foundation Supports Grantees’ Growth

Prichard tailored a plan for each grantee, including training, strategy, creative, and implementation.

As the nation’s largest philanthropy devoted to the public’s health, the Robert Wood Johnson Foundation (RWJF) supports grantees in an array of causes, such as: fighting childhood obesity, improving healthcare access, and preventing violence. Since 2007, they’ve asked us to provide communications support to some of their most important grantees. The logic: helping grantees share their successes will inspire their peer organizations to adopt their pioneering models and attract additional funding.

The Problem

In 2010, Cure ViolenceThe Green House Project, and Playworks were outgrowing their social media programs. If these communications couldn’t keep pace, they risked missing future opportunities to attract new funding, announce important news, and strengthen ties with community partners.

Our Strategy

We tailored a plan for each grantee, including training, strategy, creative, and implementation. We organized webinars to share evaluation results, and supported their news with comprehensive social media strategies. We audited their websites, and taught each team how to engage and manage their communities.

Results

After our engagement, each grantee’s social media’s presence reached farther with greater impact. Many have continued to grow, add more project sites, and serve more people.

WHAT OUR CLIENTS SAY

When [the Robert Wood Johnson Foundation] needed someone to manage communications for several of our refugee and immigrant programs, we immediately thought of Prichard Communications and we were very pleased.

Ann Christiano, University of Florida

The Collaborative asked Prichard to conduct an audience analysis to inform an effective communications strategy.