4 Ways to Help Grantees Share Their Stories

Nonprofit organizations that receive grants from private foundations usually have beautiful stories to tell. They are on the ground building stronger and healthier communities, working one-on-one with individuals and families to improve their lives.But oftentimes these organizations don’t have the staff, capacity or resources to invest in communications.A foundation that invests in...

Four Tips for Writing an Op-Ed and Getting it Published

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You may have wondered about ways to get your organization’s message in front of local target audiences. One influential way to do this is to write a piece and pitch it to your local news publication in the form of an op-ed, or a guest post. The benefits of an op-ed include the opportunity to control your message, draw a clear call to action and reach a target audience.For example, Portland...

New Year, Fresh Start: 5 Steps to Assessing Your Government Agency’s Communications Program

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A new year means making changes—gym memberships go up, career changes are pursued, and new organizational plans kickoff.With those refreshed and energized eyes, take a critical look at your government agency’s communications program. What big, systemic challenges do you face?→ Maybe your predecessors left you with an embedded staff model that causes confusion about roles.→...
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Nine Tips for Being A Good Podcast Guest

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The growing popularity of podcasting is good news for changemakers. Interview shows rank among the most popular podcast formats. And that means hosts, especially those who produce weekly or even daily programs, need guests with interesting stories to share.Once you get invited to be a guest on a podcast, how do you make the most of this opportunity? Here are nine tips we share with our...
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Three Tools for Incorporating Visuals into your Social Media Efforts

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By now, you probably know how important it is to include visuals in your online marketing. Hubspot reports that people retain 80 percent of what they see, compared to 20 percent of what they read and 10 percent of what they hear. And a 2017 report detailing social media trends notes that internet users pay close attention to images they feel are relevant to them. In those cases, users spend more...

Top 10 Communications Lessons Across a Decade of Changemaking

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Ten years ago in April of 2007, I opened the doors to Prichard Communications. I’m grateful to the many clients we’ve served in the last decade. And I especially appreciate the many gifted people I’ve had the good fortune to work with at Prichard today and in the past.It’s been terrific to spend the past 10 years using our communications superpowers to make the world a better place....

How to Do Audience Research on Any Budget

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Audience research doesn’t need to be daunting. True, nothing replaces a face-to-face conversation that you’d get with a focus group moderated by a trained professional. But, there are also small, quick-turn research strategies that can reveal crucial insights about your audience.As a communicator, you know the value of understanding who your audiences are and what the barriers are to...

How to Handle Difficult Questions from Reporters

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You put time and energy into building relationships with your local media. Soon your hard work pays off. You start getting calls from reporters who see you as an expert or respond to your story pitches.And before you agree to any interview, you ask a reporter about the topics to be discussed. But sometimes in the conversation that follows you get unexpected—and tough—questions that seem...

Six Questions to Get Started on a Communications Strategy

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A strong communications strategy is indispensable for any organization. A strategy ensures that the resources you invest in communications tools and tactics are the right tools and tactics to support your organizational goals by effectively reaching your target audiences and motivating them to take action on your behalf.When developed thoughtfully, a communications strategy can help you...

3 Secrets to Securing National Media Coverage for Your Nonprofit’s Work

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We’re lucky to work with foundations and nonprofits that have incredible stories to tell. Securing media coverage of these stories is one excellent way to generate more awareness of your cause, which can lead to attention from new funders, interest from supporters or advocates, or spikes in donations.National media attention is stuff of communications dreams. We often hear from clients that...