by | Categories: Featured, Social Media, Strategic Communications

Get Started with Facebook Ads: 3 Things to Know

Paid social media is a growing medium. According to Hootsuite, more than two billion people use Facebook and more than 800 million people engage with a post every day. And Sprout Social reports that one-third (32 percent) of Facebook users engage with brands regularly. That means there is a lot of potential to reach your organization’s audiences.But if you invest in paid social posts, how...

Prichard Partners with The Ford Family Foundation

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We are pleased to share that we have partnered with The Ford Family Foundation to create a campaign for its Protect Our Children initiative, which aims to prevent child sexual abuse. This program uses a training curriculum provided by the organization Darkness to Light.The training is designed to educate adults on how to prevent, recognize and react responsibly to child sexual abuse....
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Three Powerful Stories that Drive Impact

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Stories have the power to change hearts and minds. In social change communications, a story can be a powerful tool to drive support for an issue, change perceptions and build movements.Scientific statistics and facts are important to demonstrate evidence and support arguments, but oftentimes emotions drive decision making. Throughout history, people tend to vote in elections with their...
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10 Ways to Be a Great Podcast Interviewer

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You may have noticed that it’s becoming more common for foundations to produce podcasts that feature interviews with social change leaders and experts. Here are just three examples:The Heinz Endowments recently launched We Can Be, a weekly show hosted by Grant Oliphant that shares conversations with social justice leaders. The Robert Wood Johnson Foundation supports Better Life Lab,...
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How to Prepare for a Media Interview

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When a journalist reaches out and asks to interview you, how do you prepare? The process leading up to it can be exciting yet nerve-wracking, even if it’s not your first interview.We’ve helped organizations like Meyer Memorial Trust, Consano and Cascade Alliance prepare for interviews with national and regional media. Here are three of our best tips to make sure the interview goes...
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4 Ways to Help Grantees Share Their Stories

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Nonprofit organizations that receive grants from private foundations usually have beautiful stories to tell. They are on the ground building stronger and healthier communities, working one-on-one with individuals and families to improve their lives.But oftentimes these organizations don’t have the staff, capacity or resources to invest in communications.A foundation that invests in...
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Four Tips for Writing an Op-Ed and Getting it Published

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You may have wondered about ways to get your organization’s message in front of local target audiences. One influential way to do this is to write a piece and pitch it to your local news publication in the form of an op-ed, or a guest post. The benefits of an op-ed include the opportunity to control your message, draw a clear call to action and reach a target audience.For example, Portland...
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New Year, Fresh Start: 5 Steps to Assessing Your Government Agency’s Communications Program

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A new year means making changes—gym memberships go up, career changes are pursued, and new organizational plans kickoff.With those refreshed and energized eyes, take a critical look at your government agency’s communications program. What big, systemic challenges do you face?→ Maybe your predecessors left you with an embedded staff model that causes confusion about roles.→...
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Nine Tips for Being A Good Podcast Guest

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The growing popularity of podcasting is good news for changemakers. Interview shows rank among the most popular podcast formats. And that means hosts, especially those who produce weekly or even daily programs, need guests with interesting stories to share.Once you get invited to be a guest on a podcast, how do you make the most of this opportunity? Here are nine tips we share with our...
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Three Tools for Incorporating Visuals into your Social Media Efforts

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By now, you probably know how important it is to include visuals in your online marketing. Hubspot reports that people retain 80 percent of what they see, compared to 20 percent of what they read and 10 percent of what they hear. And a 2017 report detailing social media trends notes that internet users pay close attention to images they feel are relevant to them. In those cases, users spend more...
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Top 10 Communications Lessons Across a Decade of Changemaking

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Ten years ago in April of 2007, I opened the doors to Prichard Communications. I’m grateful to the many clients we’ve served in the last decade. And I especially appreciate the many gifted people I’ve had the good fortune to work with at Prichard today and in the past.It’s been terrific to spend the past 10 years using our communications superpowers to make the world a better place....
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