How to Do Audience Research on Any Budget

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Audience research doesn’t need to be daunting. True, nothing replaces a face-to-face conversation that you’d get with a focus group moderated by a trained professional. But, there are also small, quick-turn research strategies that can reveal crucial insights about your audience. As a communicator, you know the value of understanding who your audiences are and what the barriers are to...
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How to Handle Difficult Questions from Reporters

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You put time and energy into building relationships with your local media. Soon your hard work pays off. You start getting calls from reporters who see you as an expert or respond to your story pitches. And before you agree to any interview, you ask a reporter about the topics to be discussed. But sometimes in the conversation that follows you get unexpected—and tough—questions that seem...
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Six Questions to Get Started on a Communications Strategy

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A strong communications strategy is indispensable for any organization. A strategy ensures that the resources you invest in communications tools and tactics are the right tools and tactics to support your organizational goals by effectively reaching your target audiences and motivating them to take action on your behalf. When developed thoughtfully, a communications strategy can help you...
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3 Secrets to Securing National Media Coverage for Your Nonprofit’s Work

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We’re lucky to work with foundations and nonprofits that have incredible stories to tell. Securing media coverage of these stories is one excellent way to generate more awareness of your cause, which can lead to attention from new funders, interest from supporters or advocates, or spikes in donations. National media attention is stuff of communications dreams. We often hear from clients that...
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How to Get Ready for Your Next Presentation

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For many us, public speaking ranks as our biggest fear. As a result, you may say no to giving presentations even to small groups. Or when you say yes, you procrastinate, become filled with dread, and stumble through the experience with much emotion and mixed results. That’s a shame. Because public speaking, especially in your field, is one of the best ways to promote your social change...
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Follow These 5 Steps to Launch a Top-Tier Training

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At Prichard, we know the power of a good communications training to build capacity and facilitate knowledge sharing. We regularly design and deliver trainings for our foundation and nonprofit clients on communications topics from strategic planning to e-newsletters. Social media is a topic we love, and we recently delivered a full-day social media training to grantees our of long-time client The...
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How Can Social Changemakers Make the Most of 2017?

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The arrival of every new year brings reflection about goals and opportunities for the months ahead. Here at Prichard, social change is always at the top of our minds because we are committed to using our communications superpowers for good. We asked ourselves and local leaders who are alumni of The Portland Ten three questions on how social changemakers across Portland can make the most of...
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5 Ways to Come Up with New Blog Post Ideas

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A well-run blog lets your social change organization engage supporters, share ideas and accomplishments, and connect with decision-makers. To be successful, you must publish consistently and provide valuable content. This creates trust and keeps readers coming back. And you need an editorial calendar to plan your work and a strategy to market it. But coming up with new ideas for blog posts...
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