Posts By: Jenna Cerruti

4 Ways to Help Grantees Share Their Stories

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Nonprofit organizations that receive grants from private foundations usually have beautiful stories to tell. They are on the ground building stronger and healthier communities, working one-on-one with individuals and families to improve their lives. But oftentimes these organizations don’t have the staff, capacity or resources to invest in communications. A foundation that invests in people

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New Year, Fresh Start: 5 Steps to Assessing Your Government Agency’s Communications Program

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A new year means making changes—gym memberships go up, career changes are pursued, and new organizational plans kickoff. With those refreshed and energized eyes, take a critical look at your government agency’s communications program. What big, systemic challenges do you face? → Maybe your predecessors left you with an embedded staff model that causes confusion

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How to Do Audience Research on Any Budget

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Audience research doesn’t need to be daunting. True, nothing replaces a face-to-face conversation that you’d get with a focus group moderated by a trained professional. But, there are also small, quick-turn research strategies that can reveal crucial insights about your audience. As a communicator, you know the value of understanding who your audiences are and

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3 Secrets to Securing National Media Coverage for Your Nonprofit’s Work

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We’re lucky to work with foundations and nonprofits that have incredible stories to tell. Securing media coverage of these stories is one excellent way to generate more awareness of your cause, which can lead to attention from new funders, interest from supporters or advocates, or spikes in donations. National media attention is stuff of communications

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How Your Organization’s Leadership Can Take Advantage of Social Media

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Your executive director, president or CEO can help your organization increase visibility, demonstrate thought leadership, and build community through their personal social media networks. Putting a face behind your brand on social media also positions your organization as transparent and accessible, which can foster connections between your organization and your audiences online. As a communicator

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How to Tap Social Changemakers in Your Community

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In your community, the social changemakers—those who are civically engaged, give back to the community, and are deeply immersed in local issues—are often the movers and shakers. They are powerful influencers for your philanthropy, nonprofit or purpose-driven brand because they are well-connected and know how to effect change in the issues you care about. Engaging

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4 Smart Ways to Engage Partners in Communications

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A strategic partnership is social change gold in our world. Partnerships unite leaders working to advance issues. They allow for an exchange of resources that amplify both partners’ work. And they generate new ideas for making effective and lasting change. Partners cans also work together to combine communications superpowers to make a big splash for

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3 Social Media Opportunities You Shouldn’t Ignore

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It seems that every other day we’re faced with a new update from Facebook, Instagram or Snapchat. Just this month, Snapchat announced new Geostickers and Instagram expanded its Explore feature for live event streaming. Which of these updates should you pay attention to? Fear not! The Prichard team vets each social media update meticulously to

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3 Reasons to Vote for Our Nonprofit Technology Network Conference Session

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Hurry! You have until August 1 to vote for Team Prichard’s session at the 2017 Nonprofit Technology Conference (NTC) in Washington, D.C., hosted by our friends at the Nonprofit Technology Network (NTEN). Our session—How to Use Digital Publishing Tools to Get the People You Want to Reach to Find and Love Your Nonprofit’s Research—is inspired by

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Research You Can Do Now to Transform Your Communications Strategy

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You don’t need to empty your pockets to conduct valuable research projects in communications. Small, low-investment projects can reveal valuable findings that inform a highly strategic communications program. The value of communications research is huge. It can help you create an effective communications program that sees results! For example, research into your audience can tell

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8 Social Impact Twitter Accounts That Inspire Change

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At Prichard, we get excited about stories of social impact in our community, movements that are gaining momentum around the world, and the people who are the driving force of change. We’re lucky enough to work with people who care about social change, and we connect with local changemakers at our quarterly Portland Ten dinners.

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