Posts By: Jenna Cerruti

Three Powerful Stories that Drive Impact

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Stories have the power to change hearts and minds. In social change communications, a story can be a powerful tool to drive support for an issue, change perceptions and build movements. Scientific statistics and facts are important to demonstrate evidence and support arguments, but oftentimes emotions drive decision making. Throughout history, people tend to vote

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4 Ways to Help Grantees Share Their Stories

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Nonprofit organizations that receive grants from private foundations usually have beautiful stories to tell. They are on the ground building stronger and healthier communities, working one-on-one with individuals and families to improve their lives. But oftentimes these organizations don’t have the staff, capacity or resources to invest in communications. A foundation that invests in people

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New Year, Fresh Start: 5 Steps to Assessing Your Government Agency’s Communications Program

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A new year means making changes—gym memberships go up, career changes are pursued, and new organizational plans kickoff. With those refreshed and energized eyes, take a critical look at your government agency’s communications program. What big, systemic challenges do you face? → Maybe your predecessors left you with an embedded staff model that causes confusion

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How to Do Audience Research on Any Budget

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Audience research doesn’t need to be daunting. True, nothing replaces a face-to-face conversation that you’d get with a focus group moderated by a trained professional. But, there are also small, quick-turn research strategies that can reveal crucial insights about your audience. As a communicator, you know the value of understanding who your audiences are and

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3 Secrets to Securing National Media Coverage for Your Nonprofit’s Work

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We’re lucky to work with foundations and nonprofits that have incredible stories to tell. Securing media coverage of these stories is one excellent way to generate more awareness of your cause, which can lead to attention from new funders, interest from supporters or advocates, or spikes in donations. National media attention is stuff of communications

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How Your Organization’s Leadership Can Take Advantage of Social Media

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Your executive director, president or CEO can help your organization increase visibility, demonstrate thought leadership, and build community through their personal social media networks. Putting a face behind your brand on social media also positions your organization as transparent and accessible, which can foster connections between your organization and your audiences online. As a communicator

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How to Tap Social Changemakers in Your Community

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In your community, the social changemakers—those who are civically engaged, give back to the community, and are deeply immersed in local issues—are often the movers and shakers. They are powerful influencers for your philanthropy, nonprofit or purpose-driven brand because they are well-connected and know how to effect change in the issues you care about. Engaging

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4 Smart Ways to Engage Partners in Communications

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A strategic partnership is social change gold in our world. Partnerships unite leaders working to advance issues. They allow for an exchange of resources that amplify both partners’ work. And they generate new ideas for making effective and lasting change. Partners cans also work together to combine communications superpowers to make a big splash for

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3 Social Media Opportunities You Shouldn’t Ignore

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It seems that every other day we’re faced with a new update from Facebook, Instagram or Snapchat. Just this month, Snapchat announced new Geostickers and Instagram expanded its Explore feature for live event streaming. Which of these updates should you pay attention to? Fear not! The Prichard team vets each social media update meticulously to

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3 Reasons to Vote for Our Nonprofit Technology Network Conference Session

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Hurry! You have until August 1 to vote for Team Prichard’s session at the 2017 Nonprofit Technology Conference (NTC) in Washington, D.C., hosted by our friends at the Nonprofit Technology Network (NTEN). Our session—How to Use Digital Publishing Tools to Get the People You Want to Reach to Find and Love Your Nonprofit’s Research—is inspired by

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Research You Can Do Now to Transform Your Communications Strategy

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You don’t need to empty your pockets to conduct valuable research projects in communications. Small, low-investment projects can reveal valuable findings that inform a highly strategic communications program. The value of communications research is huge. It can help you create an effective communications program that sees results! For example, research into your audience can tell

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8 Social Impact Twitter Accounts That Inspire Change

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At Prichard, we get excited about stories of social impact in our community, movements that are gaining momentum around the world, and the people who are the driving force of change. We’re lucky enough to work with people who care about social change, and we connect with local changemakers at our quarterly Portland Ten dinners.

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Convince PR Skeptics That Media Coverage Matters

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It’s hard to show that a stellar piece of earned media coverage made a concrete change, like generating donations, shifting public opinion about an issue, or—the most dreaded and ambiguous—”increasing awareness” about your company or organization. However, there are several ways you can illustrate the impact of your media hit. This is especially important when

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Bring Your Old Media Relations Approach up to Speed With These 3 Outreach Best Practices

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No, the press release is not dead. Press releases have all the delicious details. And details are what journalists love. In fact, 54.1 percent of journalists recently surveyed by Cision say they will pursue a pitch that is thorough and has all the details they need. The press release, like media relations overall, just needs

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Free and Easy Ways to Add Visuals to Your Nonprofit Communications

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There is no shortage of research that reports that visuals are key to creating engaging communications. Based on this research, we now know that: Visuals are processed 60,000 times faster than text; Adding a photo to your tweet can increase engagement by 35 percent; Blog posts with images receive 94 percent more views than those

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Our 5 Most-Read Blog Posts in 2015

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When time allows, I like to geek out a little bit in Google Analytics. Besides being slightly narcissistic (wait, how many times did people view my staff profile??), the website’s analytics give me a good sense of which blog posts are resonating with our readers. Your nonprofit’s website, too, has these metrics that can tell

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Happy Holidays!

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We’re wishing you a very healthy and happy holidays, from all of us at Team Prichard!

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3 Tips for Managing Your Nonprofit’s Social Media During a Public Tragedy

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Social media can be a powerful tool in the wake of a public tragedy. Social media activity following the horrific attacks in Paris has illustrated this — users received real-time news and updates via social media; families and friends of loved ones used social networks to help identify or locate missing persons; Facebook launched its

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Twitter: 4 Must-Know Practical & Tactical Tips for Optimization

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Despite recent rumors that Twitter is dying for its failure to address online abuse, the network is still growing (albeit just a little slower). It claims 304 million monthly active users and, notably, 239 million of those are outside of the U.S. It also serves a diverse domestic audience, with 28 percent of black and

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Pinterest: 6 Practical and Tactical Tips for Optimization

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On Pinterest, you can find a killer pie recipe, plan your wedding decor and drive traffic to your nonprofit’s website all in one. Though the most pinned categories are indeed food and drink, nonprofit communicators are also seeing success leveraging Pinterest to drive significant traffic to their websites, build brand recognition and engage audiences through

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The 5 Best Places to Invest Your Social Media Resources This Fall

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In the past few months, we’ve tracked some pivotal developments in social media. As a nonprofit communicator, you’re facing endless social media updates and a constant stream of new tools, so it’s a challenge to figure out where exactly to dedicate your resources. We’ve sifted through dozens of network updates, recent studies and new tools

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5 Steps to Conduct an Audience Survey

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Understanding your target audience equips nonprofit communicators with the knowledge needed to communicate effectively with stakeholders, donors, partners or potential funders—the people who are crucial to carrying out your mission and helping you reach your goals. There are several ways to gather qualitative research about your audience’s values, attitudes and perceptions of your nonprofit—findings that

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5 Social Change Reads for Summer

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This post originally appeared on frank talk — the online hub for the frank gathering, a conference for public interest communicators.  A large part of being a public interest communicator is getting inspired. Consuming research, new perspectives, pop culture, books and art all strengthen a communicator’s ability to craft messages, understand new audiences and launch

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How to Build a Strong Media Pitch

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baseball pitch

You may be a seasoned pro attuned to the media landscape, or a nonprofit communications newcomer just getting your sea legs in the world of media relations. Regardless, there are always new opportunities for your nonprofit to earn media recognition for the work that you and your organization do. We recently shared tips on laying

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Don’t Overlook the Most Crucial Tool to Your Media Outreach

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You can have the most newsworthy, substantive, innovative announcement of the day, and it’s still possible you won’t get any media coverage for your nonprofit. Often times, this is because nonprofit communicators overlook the most crucial element of media outreach: the media list. The media list The media list is the keystone to any successful

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Avoid Death by PowerPoint: 3 Ways to Make Nonprofit Presentations Pop

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I’ve been creating PowerPoint presentations like crazy this year—for webinars, conferences and client presentations. I’ve learned a few key elements of compelling nonprofit presentations that drive home the message, keep audiences engaged and avoid the all-too-common “death by PowerPoint.”   Whether you’re creating presentation slides for an upcoming board meeting, your annual conference, a speaking

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14 Reasons Your Nonprofit Should Start an E-Newsletter

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E-newsletters have the potential to reach your target audiences in a way that other forms of communication like social media or conference calls cannot. E-newsletters can move the conversation about your nonprofit organization into a more personal, one-on-one setting—the email inbox—and ensure touchpoints with your audience that build relationships. Not convinced? Here are 14 reasons

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Be the Change You Wish to See: Lessons Learned for Social Change Communicators

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I’m entering my sixth month at Prichard and have seen the breadth of social good my team is able to accomplish when we put our minds together. Beyond daily client communications support, Team Prichard really knocks it out the park on staying innovative and focused on its commitment to communications for a better world. Rather

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Prichard and Nonprofit Association of Oregon Team Up to Help Local Employers and Job Seekers

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Social change communications agency Prichard, which operates Mac’s List, is partnering with the Nonprofit Association of Oregon to help local employers and job seekers. Effective immediately, more than 800 organizations who are members of the Nonprofit Association of Oregon (NAO) will be eligible for $10 off Mac’s List listings between now and November 30, 2015.

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Warmest wishes and happy holidays from Team Prichard!

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Warmest wishes and happy holidays from Team Prichard!

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Introducing Our New Website

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You may notice something’s different around here…Prichard has launched a new website! Our new site is refreshed to better communicate our services and expertise, and to really express our personality. It also reflects our new brand and reinforces our commitment to social change. Like we tell all of our clients about their websites, our website is one

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Giving Tuesday: Why it Matters for Your Oregon Nonprofit

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This Friday, Oregonians will wake up pre-dawn, bellies still stuffed with turkey and cranberry sauce, to line up for Fred Meyer’s annual Black Friday sock sale. On Saturday, Portlanders will shop local for Small Business Saturday, and online steals will dominate Cyber Monday. Following these days of shopping frenzies where Americans will spend billions of

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Prichard VP Jennie Day-Burget Honored as PR News’ Top Women in PR

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Congrats to our Vice President, Jennie Day-Burget, who is recognized as one of PR News’ Top Women in PR honorees for 2014!  

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Happy Halloween!

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Happy Halloween from all of us at Prichard, bringing you DECADES of fun and communications expertise!

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6 Web Writing Tips to Detox your Website

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With the changing color of leaves comes the transition from summer sangria to soul-soothing lemon-ginger hot tea—detoxing, feel-good, revitalizing. Maybe that’s just me attempting to reverse the many, many handfuls of Halloween candy consumed over the past few weeks, but when October rolls around every year, I often observe friends and peers striving for a

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Webinar: How to Create Great Visual Media Content on a Shoestring Budget

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Ever wonder how in the heck to use those visual media tools like Instagram, Vine and Pinterest on a low budget? Before you throw your hands up and yell — “Not another social media tool!” — we are here to assure you that these tools can be easy-to-use, impactful additions to your communications efforts. This

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Don’t Let Your Content Become Nontent

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At Prichard, we all gather together once a month to discuss themes for this blog. Sometimes burning topics surface that we feel passionate about writing, and sometimes (quite candidly) we struggle to think of content ideas. This month, we floated ideas like “our take on the Ice Bucket Challenge” and “celebrities and social good: is

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Five Tried and True Media Relations Must-Dos

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I’m only three weeks into my new position at Prichard, but I have already had the opportunity to exercise my media relations skill set. Coming from nearly three years of working with for-profit consumer brands, I was curious to see how nonprofit media relations differed. Turns out, for-profit or nonprofit, the approach is much the

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