Video content has hit an undeniable fever pitch this summer. Communicators who want to come out ahead online can no longer dismiss video as a proven engagement tactic. Experts have already predicted that video will make up 74 percent of all Internet traffic by 2017. And Facebook executive Nicola Mendelsohn recently did one better, predicting
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Who looks at your organization’s blog and other online content? You may have met a few of your readers personally. But chances are you know little else about the others besides a name or an email address. That’s a problem. You need to know what all your readers care about. Otherwise you can’t create content
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You don’t need to empty your pockets to conduct valuable research projects in communications. Small, low-investment projects can reveal valuable findings that inform a highly strategic communications program. The value of communications research is huge. It can help you create an effective communications program that sees results! For example, research into your audience can tell
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The Green House Project
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