Monthly Archives: January 2014

4 Ways to Teach Your Old Blog New Tricks

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Statistics prove that strong visuals are increasingly important for nonprofits. Photos and graphics are much more eye-catching than the written word. Including visuals on your blog can create a more engaged audience that is more likely to interact with and share your content — something that can help to reach your nonprofit’s marketing and communication

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3 Important Steps to Understanding Your Nonprofit’s Brand

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(Editor’s note: This is part two in a series on branding your nonprofit) To increase awareness for your cause and to raise funds to support your mission, a cohesive brand is important. Fortunately, branding experts have researched and outlined the most important steps to understanding your brand. Know these three statements by heart to begin

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3 Reasons to Volunteer on MLK’s Day of Service

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Don’t think of the Martin Luther King day holiday as a day off; instead consider it your annual opportunity to serve and follow Dr. King’s vision of a better community! Martin Luther King, Jr.’s birthday became a federal holiday in 1983, but it wasn’t until 1994 that Congress designated the holiday as a national day

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Don’t Miss Our Top 5 Posts of 2013!

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Happy New Year! When we launched our first ever Prichard Communications blog in 2013, we did so with the goal of providing insider information on nonprofit and foundation communications to clients and colleagues across the United States. Since we began blogging last August, we’ve had thousands of visitors interested in learning more about smart public

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5 Reasons You Should Focus on Your Nonprofit’s Brand

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(Editor’s note: This is part one in a three part series on branding your nonprofit) According to the National Center for Charitable Statistics there were 1,406,820 charitable organizations in the United States as of October 2013. Wow! How is your nonprofit supposed to stand out? Branding is the answer to separating your nonprofit from the

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