Monthly Archives: August 2013

3 Reasons You Should Dump Google Alerts

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Google Alerts used to be a no-brainer for nonprofits monitoring their online reputations. It’s free, it’s easy to use, you could get delivery via email or RSS–what more do you need? Recently though, complaints across the web have accused Google Alerts of being “Broken–” and that’s a nice way to say it . Sadly, our

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No Need to Beg: 5 Steps for Working with Elected Officials

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Working with elected officials can be an intimidating prospect, requiring careful preparation and strategic thinking about your goals. So, why try it? In my experience helping nonprofits work in Washington, D.C. and around the country, the benefits can be significant: Increasing public attention for your issue Engaging officials as voices of support Establishing yourself as

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7 Ways to Drive Traffic to Your Blog Post

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You’ve just hit the “publish” button on a new blog for your nonprofit. You know your post is good because you thought about the needs of your audience, your content solves the problems of the people you want to reach, and you optimized your text for the best search engine results. But your job is

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