Founder and President
Name : Mac Prichard
Title: Founder and President
Role: Mac provides strategic counsel to Prichard’s clients and leads the agency’s crisis communications, government relations and business development work. He speaks regularly on social change communications to national and local groups across the country.
Credentials: Master’s degree in public administration, John F. Kennedy School of Government, Harvard University, and bachelor’s degree in political science, University of Iowa.
University Alliance: University of Iowa
Community Giving [boards, volunteerism]: As a board member of the nonpartisan Bus Project, a nonprofit that involves young people in politics, Mac helped lead a strategic planning process as the organization grew dramatically and registered hundreds of thousands of voters.
As an officer of the City Club of Portland, Oregon’s premier civic forum, Mac advised the board on executive leadership oversight, recruited national and local speakers, and found new corporate sponsors and other donors.
And as chair of the Hawthorne Boulevard Transportation Advisory Committee, Mac led a multi-year public involvement process that resulted in a $2 million redesign of one of Portland’s most famous avenues.
Favorite Prichard Project: Mac created and led communications for Reclaiming Futures, a successful juvenile justice reform project that has helped thousands of young people in trouble with the law while improving public safety, increasing abstinence from drugs and alcohol, and saving tax dollars. His central strategy: an online community that gives up to 20,000 juvenile justice practitioners a month useful information and shares the accomplishments of Reclaiming Futures and the stories of the teens it serves.
The biggest result of his communications work: engaging new partners that have helped Reclaiming Futures spread to 39 juvenile courts in 18 states and attract millions in new grants from three foundations, two federal agencies, and one state government.
Claim to Fame: Mac was the first communications director for Boston’s “Big Dig,” America’s most expensive Interstate highway project. He built the communications program from the ground up and learned valuable lessons about politics, media relations and crisis communications. Mac improved those skills further when he was spokesman for Oregon elected officials like John Kitzhaber and Earl Blumenauer, and public agencies like the Oregon Department of Human Services.
Nonprofit of Choice: Human Rights Watch. Early in his career, Mac worked as a writer and researcher for two nonprofits—the Council on Hemispheric Affairs in Washington, DC, and the Unitarian Universalist Service Committee in Boston, Massachusetts—that promoted human rights in Latin America. This issue remains close to Mac’s heart.
Social Changemaker Idol: Franklin Delano Roosevelt. In his fireside chats during the Great Depression, Roosevelt masterfully used the new mass medium of radio to speak directly to the public and build support for laws like Social Security that fundamentally changed America for the better.