Posts Categorized: Websites

Don’t Underestimate the Importance of Color in Your Brand Identity

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Ever wonder why so many banks and social media sites tend to have blue logos, and luxury brands stick to basic black? Curious about why women’s clinics nearly always use a soothing shade of purple in their logos? They do so because they thought through the emotional implications of the colors they’ve chosen on their

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5 Ways to Protect Trust in Your Online Community

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Did you know that the public has more confidence in peer-to-peer communications than the words of government officials and chief executive officers? The 13th annual Edelman Trust Barometer describes the challenges that government, business, media—and even NGOs—face in light of ongoing ethical fails. This puts you in an important position. You’re a trusted expert if

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4 Practical Steps Every IT Project Should Take for Success

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Healthcare.gov’s technical struggles have blown up headlines for weeks this fall–the website is a classic example of a useful idea that went far off track somewhere in technical development land. While it’s easy to pick on the politically charged Healthcare.gov for its inadequacies, it certainly wasn’t the first big tech project to stumble in recent

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3 Reasons Why Your Nonprofit Website Needs a Responsive Design

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Six years ago the iPhone didn’t exist and smart phones were an expensive novelty. Today, these and other mobile devices deliver almost 20% of all global web traffic. However, the new smaller screens found on mobile devices have made many websites hard to use. Type chosen for large monitors becomes fine print on tiny screens.

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Our Halloween Treat–10 FREE Digital Hacks for Nonprofits

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In the spirit of Halloween, we wanted to give our nonprofit and foundation readers out there a big treat–a list of our top, bite-sized digital hacks that can make your life significantly easier. And the best part? Everything listed below is free–just like the Halloween candy you got trick-or-treating as a kid. Use Google Apps

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Why Swapping Blog Posts is More Important Than You Think

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Are you looking for ways to grow your blog audience and build relationships? You’re not alone. Many of our clients working to promote their organization’s blog and related news or events call us for help. One of the easy lifts we suggest to them is cross-posting, or swapping online content with like-minded organizations in order

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Stop Treating Your Nonprofit Website Like a Filing Cabinet

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Sometimes when we help our nonprofit clients relaunch a website we feel as if we’ve walked into an episode of “Storage Wars,” the cable television reality show. If you haven’t seen “Storage Wars,” here’s how it works: An auctioneer sells a storage locker’s contents after the rent has gone unpaid for months. Buyers have five minutes

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