Posts Categorized: Websites

Don’t Let Your Content Become Nontent

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At Prichard, we all gather together once a month to discuss themes for this blog. Sometimes burning topics surface that we feel passionate about writing, and sometimes (quite candidly) we struggle to think of content ideas. This month, we floated ideas like “our take on the Ice Bucket Challenge” and “celebrities and social good: is

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7 Online Survey Secrets Every Nonprofit Should Know

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One of the smartest investments you can make in your nonprofit’s communications program is to ask the people you serve what they think using an online survey. An online survey can help you meet the needs of your members, volunteers and donors better, and avoid wasting time and money on services that don’t interest them.

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Is Guest Blogging Ruining Your Website?

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Earlier this year Matt Cutts, head of Google’s Webspam team, wrote a blog post declaring guest blogging to be “over.” His post, titled “The decay and fall of guest blogging for SEO,” caused panic in the blogosphere since so many people rely on outside help to generate content, get in front of new audiences, and

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3 Reasons Guest Bloggers are Some of the Best Bloggers

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Blogs are a great tool to keep readers on your website engaged with exciting new content relevant to your industry. However, it can be a time-consuming challenge to consistently come up with new content to publish, which is one of the reasons we love guest bloggers. Guest bloggers not only free up your time; they

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5 No-Cost Ways to Spring-Clean Your Website

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If you’re a nonprofit on a tight budget, chances are you haven’t set aside much budget for “housekeeping” your website. Luckily, there are several free resources and no-cost ideas available to you to make sure your website gets as clean this spring as your closets! The look and feel of your online assets—in addition to

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3 Reasons to Love Drupal

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In the beginning of every year, we find that many of our clients start thinking about giving their website a facelift. Perhaps shifting internal priorities require new website content, or it’s simply time for a fresher look and feel. Whatever the reason, creating a new website or refreshing an older one can raise a lot

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4 Ways to Teach Your Old Blog New Tricks

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Statistics prove that strong visuals are increasingly important for nonprofits. Photos and graphics are much more eye-catching than the written word. Including visuals on your blog can create a more engaged audience that is more likely to interact with and share your content — something that can help to reach your nonprofit’s marketing and communication

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Don’t Miss Our Top 5 Posts of 2013!

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Happy New Year! When we launched our first ever Prichard Communications blog in 2013, we did so with the goal of providing insider information on nonprofit and foundation communications to clients and colleagues across the United States. Since we began blogging last August, we’ve had thousands of visitors interested in learning more about smart public

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5 Reasons You Should Focus on Your Nonprofit’s Brand

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(Editor’s note: This is part one in a three part series on branding your nonprofit) According to the National Center for Charitable Statistics there were 1,406,820 charitable organizations in the United States as of October 2013. Wow! How is your nonprofit supposed to stand out? Branding is the answer to separating your nonprofit from the

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How to Grow an Online Community for Your Nonprofit

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The Internet is full of nonprofit Facebook groups, Twitter accounts, and blogs that haven’t been updated in years. Instead of vibrant, useful communities these places are ghost towns a la “The Walking Dead.” How does this happen? Many nonprofit leaders believe if they build an online site the traffic will follow quickly and easily. But

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