Posts Categorized: Websites

5 Ways to Come Up with New Blog Post Ideas

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A well-run blog lets your social change organization engage supporters, share ideas and accomplishments, and connect with decision-makers. To be successful, you must publish consistently and provide valuable content. This creates trust and keeps readers coming back. And you need an editorial calendar to plan your work and a strategy to market it. But coming

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Research You Can Do Now to Transform Your Communications Strategy

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You don’t need to empty your pockets to conduct valuable research projects in communications. Small, low-investment projects can reveal valuable findings that inform a highly strategic communications program. The value of communications research is huge. It can help you create an effective communications program that sees results! For example, research into your audience can tell

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7 Smart Tips to Market Your Social Change Blog

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Your work is not done once you hit the publish key on a post for your social change organization’s blog. If you want to attract and grow your audience, you need to think about how you will market your content even before you begin to write. Here are steps you can take now to get

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5 Components of Messaging to Amplify Your Brand

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Messaging can transform the way your audience interacts with your brand. At best, punchy messages raise your profile, spark brand engagement and strengthen your ability to do what you do best by compelling audience connection and support. At worst, woolly messages hinder brand presence and engagement because your target audience members don’t understand or care

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Grow Like BuzzFeed: 5 Ways to Make Your Content Shareable

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Love it or hate it, you can’t ignore the success of BuzzFeed, the wildly popular online media company. Every day it offers up an addictive mix of animal photos, celebrity gossip, and political news that attracts more than 150 million people a month. BuzzFeed Editor in Chief Ben Smith recently spoke at the 2014 conference

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6 Web Writing Tips to Detox your Website

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With the changing color of leaves comes the transition from summer sangria to soul-soothing lemon-ginger hot tea—detoxing, feel-good, revitalizing. Maybe that’s just me attempting to reverse the many, many handfuls of Halloween candy consumed over the past few weeks, but when October rolls around every year, I often observe friends and peers striving for a

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