Posts Categorized: Take it From Us…

Tips for Audio Production & Recording

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In my last post, I outlined some of the key components of audio storytelling, such as narration, interviews, actuality and natural sound. Once you’ve brainstormed, or even scripted, all the audio elements you need to effectively tell your story, it’s time to capture them. Here are a few things to keep in mind as you

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8 Online Engagement Hacks: A Cheat Sheet for Nonprofit Communicators

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Your nonprofit’s online audience may be your organization’s most valuable asset. But once you create that community, how do you keep it engaged? Here are eight secrets we see effective nonprofit communicators use to connect with others online. Define your Audience Get specific, really, really specific, about who you want to reach. The general public,

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Tips to Upgrade Your Audio Storytelling

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If you want your audience to see it, first they have to be able to hear it. A powerful narration, a memorable interview or a rich soundscape can transport your listeners right to the heart of your mission, hold their attention there longer, and foster greater empathy and support for your cause. So don’t let

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Mac’s Nonprofit Podcast Playlist for Social Changemakers

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Podcasts have become an important resource for nonprofit leaders and it’s no mystery why. You can find dozens of shows about nonprofit work that share personal stories, actionable ideas or in-depth interviews that will inspire and help you do your job better. Podcasts are convenient, too.  Like Netflix, Hulu and other streaming television services, podcasts

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Back to Basics: The Dinner Salon Makes a Resurgence in Social Change Communications Circles

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In the Beginning… They Held Salons Four thousand years ago when I attended Journalism School at the University of Kansas (Rock chalk, jayhawk), professors were still talking about a once commonly employed communications tactic called the “salon.” A salon is, generally speaking, a gathering of great minds to generate inspirational and/or important conversation. With their

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5 Social Change Reads for Summer

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This post originally appeared on frank talk — the online hub for the frank gathering, a conference for public interest communicators.  A large part of being a public interest communicator is getting inspired. Consuming research, new perspectives, pop culture, books and art all strengthen a communicator’s ability to craft messages, understand new audiences and launch

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Why Your Nonprofit Should Monitor Media Coverage

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Nonprofits that keep their ears perked by employing listening devices are well-poised to strategically respond to what others are saying about your organization. Online “listening” can refer to a number of tactics—social media monitoring, target audience analysis or key message penetration—but we find that monitoring media coverage is one of the most effective tools for

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Don’t Overlook the Most Crucial Tool to Your Media Outreach

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You can have the most newsworthy, substantive, innovative announcement of the day, and it’s still possible you won’t get any media coverage for your nonprofit. Often times, this is because nonprofit communicators overlook the most crucial element of media outreach: the media list. The media list The media list is the keystone to any successful

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