Posts Categorized: Take it From Us…

5 Components of Messaging to Amplify Your Brand

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Messaging can transform the way your audience interacts with your brand. At best, punchy messages raise your profile, spark brand engagement and strengthen your ability to do what you do best by compelling audience connection and support. At worst, woolly messages hinder brand presence and engagement because your target audience members don’t understand or care

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Why Your News Release Got No Results

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What’s one of the most common communications mistakes social change leaders make? Too many otherwise savvy executives believe that effective media relations means sending out a news release alone. That’s all it takes, according to this line of thinking, to produce both calls from reporters and plenty of news stories. What happens next? Sometimes people

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Convince PR Skeptics That Media Coverage Matters

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It’s hard to show that a stellar piece of earned media coverage made a concrete change, like generating donations, shifting public opinion about an issue, or—the most dreaded and ambiguous—”increasing awareness” about your company or organization. However, there are several ways you can illustrate the impact of your media hit. This is especially important when

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Twitter at Age 10: Why It Still Matters in Nonprofit Communications

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As Twitter celebrates its 10th anniversary this year, many commentators have noted the difference the global social media network has made in social change movements. From the Arab Spring to Black Lives Matters, Twitter has been a vital online communications tool for activists and revolutionaries around the world. It’s also the online news service of

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How Your Nonprofit Can Stay on Message

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Do you and your nonprofit colleagues know the audiences you want to reach and the messages you want to deliver? Congratulations! Now you’re ready for your next challenge: You need to communicate your organization’s messages effectively, especially to reporters, community leaders and funders. One of the best tools you can use to do this is

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How to Master Monitoring Industry Topics Online

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Finding the latest news surrounding a specific issue isn’t always simple. While some organizations and industry topics are easily tracked with clearly-defined keywords and well-worn social media hashtags, other topics require more digging and creative research methods. As we explained in a blog post last year, online monitoring, or “listening,” can help your nonprofit monitor

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