Posts Categorized: Strategic Communications

How to Make Guest Bloggers Your Best Champions

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Guest bloggers can be a valuable resource for your organization. As we’ve shared in past posts, great guest bloggers help maximize your limited resources, bolster your organization’s credibility and reach new audiences. With a little guidance, you can help guest bloggers be the most effective digital assets and champions of your nonprofit. If the process

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6 Simple Steps to Understanding Your Audiences Through Research

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­­ 2016 is almost here: do you know who your target audiences are—and who they are not? With many no-or low-cost research tools and resources available today, it can be tempting to dive to data gathering before carefully considering some best approaches to exploring these questions, and many more. As a brand builder, I am

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Tips for Audio Production & Recording

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In my last post, I outlined some of the key components of audio storytelling, such as narration, interviews, actuality and natural sound. Once you’ve brainstormed, or even scripted, all the audio elements you need to effectively tell your story, it’s time to capture them. Here are a few things to keep in mind as you

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8 Online Engagement Hacks: A Cheat Sheet for Nonprofit Communicators

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Your nonprofit’s online audience may be your organization’s most valuable asset. But once you create that community, how do you keep it engaged? Here are eight secrets we see effective nonprofit communicators use to connect with others online. Define your Audience Get specific, really, really specific, about who you want to reach. The general public,

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Tips to Upgrade Your Audio Storytelling

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If you want your audience to see it, first they have to be able to hear it. A powerful narration, a memorable interview or a rich soundscape can transport your listeners right to the heart of your mission, hold their attention there longer, and foster greater empathy and support for your cause. So don’t let

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5 Steps to Conduct an Audience Survey

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Understanding your target audience equips nonprofit communicators with the knowledge needed to communicate effectively with stakeholders, donors, partners or potential funders—the people who are crucial to carrying out your mission and helping you reach your goals. There are several ways to gather qualitative research about your audience’s values, attitudes and perceptions of your nonprofit—findings that

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5 Tools to Enhance Your Nonprofit’s Visual Assets

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In the last year, marketing trends have showed that compelling visual content is crucial to engaging audiences online. This means that if your nonprofit is to successfully break through all the clutter on the Internet to spread a message far and wide, then an attention grabbing visual is the key to capturing an audience’s interest.

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