Posts Categorized: Social Media

Facebook “Donate”–Taking Your Local Cause Global

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Hot off the presses, Facebook announced yesterday a new feature of keen interest to nonprofits and those of us who consult for them: Facebook “Donate.” The option to “Donate Now” will start appearing next to posts from participating nonprofits in a user’s newsfeed. When a user clicks, just like magic, they can donate to the

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How Twitter Can Help Boost Your Reach This Holiday Season

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While it may seem counterintuitive, the holiday season boasts many opportunities to boost your nonprofit’s exposure and reach online. One of the easiest and most effective ways to do this is to create a holiday-based Twitter strategy. 1. Use Popular Holiday Hashtags Take advantage of popular holiday hashtags to expand the reach of your tweets.

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How to Write a Social Media Policy in Under an Hour

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Mac and I recently gave a presentation on social media at the annual conference for the Nonprofit Network of Southwest Washington. We received many thoughtful questions during our 90 minute session but one more than others, “Do I need a social media policy?” Yes, nonprofits of the world! Yes you do– for many reasons. Even if

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3 Nonprofits Doing It Right on Pinterest

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There are many different aspects to a nonprofit organization: its mission, impact on society, community partnerships, volunteers, and programs. Pinterest is a growing social media platform that allows a nonprofit to share all of this–and more–online. Pinterest is a virtual vision board or scrapbook that you can easily build while browsing the Internet by downloading

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4 Facebook Secrets Every Nonprofit Should Know

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Social media is one of the most effective tools for an organization to engage its audience and generate conversations about its work. Facebook, in particular, offers many benefits to nonprofits. Implement these four tactics on your Facebook page to increase engagement and interaction between your nonprofit and its target audiences.  >> Engage your audience with

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5 Great Ideas for Using Video Apps to Reach Your Target Audiences

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Last month I laid it all out—the how and why of Vine and Instagram Video for nonprofits. Today, I want to share with you five great ideas for using these tools in your nonprofit communications efforts: Create hype: Preview an upcoming event or announcement with a thought-provoking teaser video. Spice up your donor engagement campaign: Thank supporters who

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This Means War! How to Choose Between Vine and Instagram Video

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You’re probably aware of the battle for brands waging between Instagram Video and Vine right now. If not, here’s the quick and dirty: Vine, a video service owned by Twitter, boasts 13 million users and launched in late January 2013. Instagram, which is owned by Facebook and boasts 130 million users, unveiled an exciting update

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7 Ways to Drive Traffic to Your Blog Post

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You’ve just hit the “publish” button on a new blog for your nonprofit. You know your post is good because you thought about the needs of your audience, your content solves the problems of the people you want to reach, and you optimized your text for the best search engine results. But your job is

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