Posts Categorized: Social Media

LinkedIn: Not Just a Resume Dump

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LinkedIn is commonly seen and used as a channel to dump your resume and move on—only coming back to the platform to check the jobs page or build up your list of connections. Here at Prichard, we’ve come to know LinkedIn as so much more. LinkedIn has become the platform of choice to make genuine

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Grow Like BuzzFeed: 5 Ways to Make Your Content Shareable

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Love it or hate it, you can’t ignore the success of BuzzFeed, the wildly popular online media company. Every day it offers up an addictive mix of animal photos, celebrity gossip, and political news that attracts more than 150 million people a month. BuzzFeed Editor in Chief Ben Smith recently spoke at the 2014 conference

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Why “Strategic” and “Communications” Should Never Part

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A client asked me the other day why I called my work, strategic communications? “What makes it strategic?” he asked. “Aren’t all communications strategic?” My answer? “Well communications should be strategic, but that isn’t always the case.” In fact, many organizations launch communications ideas with no strategy behind the effort whatsoever.  And that’s a problem

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Visual Media: If Facebook and YouTube Had a Baby

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Tonight, in partnership with the Social Media Club of Portland, Jessica and I gave a training to a group of Portlanders working to make the world better—and trying to figure out how to use visual media, social media’s new frontier, to do it. Visual media, we shared, is essentially, social media 2.0—the intersection of our very visual world

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How Your Nonprofit Can Spark Fireworks Online This July

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In May, we helped one of our clients, The Communications Network, produce and launch its first ever podcast series, SmartCast, which focuses on the power of smart communication to help foundations and nonprofits improve lives. In the inaugural episode, we talked to Naomi Hirabyashi, Chief Marketing Officer at DoSomething.org, about how DoSomething.org, one of the

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5 Cool Tools for the Dog Days of Summer

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Back in October, we published a list of 10 FREE Digital Hacks for Nonprofits. Now we’re excited to share five more no-cost tools that might have slipped past your radar. Go outside! Enjoy the sun! But first, check out our latest roundup of great online tools to make your communications really heat up this summer.

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How to Freshen Up your Social Media Strategy

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Social media has become increasingly important in the nonprofit space, as we all have come to know and accept that a nonprofit IS a brand and should be marketed as such. Perform a social media audit on each platform your organization uses to freshen up your strategy this spring! Keep it simple, and start with

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5 Tips You Must Know to Be a Nonprofit Facebook Pro

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Facebook is constantly changing and if you aren’t paying attention to the latest updates, you might be wasting your time. With the recent changes to the Facebook algorithm your potential to reach followers is limited, unless those followers are engaged with your content or you pay extra to boost your posts. You aren’t going to

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9 Nonprofits We LOVE Following on Instagram

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Since Valentine’s Day is all about love, today we share our list of nonprofits and social do-gooders we LOVE following on Instagram—and know you’ll love following, too! I know, I know—you are the pinnacle of nonprofit communications—why would you follow nonprofits other than your own? Easy: inspiration, motivation, and….procrastination?! (few things eat more of my

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