Posts Categorized: Social Media

The 5 Best Places to Invest Your Social Media Resources This Fall

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In the past few months, we’ve tracked some pivotal developments in social media. As a nonprofit communicator, you’re facing endless social media updates and a constant stream of new tools, so it’s a challenge to figure out where exactly to dedicate your resources. We’ve sifted through dozens of network updates, recent studies and new tools

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8 Online Engagement Hacks: A Cheat Sheet for Nonprofit Communicators

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Your nonprofit’s online audience may be your organization’s most valuable asset. But once you create that community, how do you keep it engaged? Here are eight secrets we see effective nonprofit communicators use to connect with others online. Define your Audience Get specific, really, really specific, about who you want to reach. The general public,

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5 Tools to Enhance Your Nonprofit’s Visual Assets

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In the last year, marketing trends have showed that compelling visual content is crucial to engaging audiences online. This means that if your nonprofit is to successfully break through all the clutter on the Internet to spread a message far and wide, then an attention grabbing visual is the key to capturing an audience’s interest.

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4 Lessons on Digital Strategy I Learned From Street Outreach

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National Runaway Safeline

A Life or Death Phone Call I remember “Jack,” a 16 year-old hustled halfway across country by a magazine sales crew, calling from a payphone at an all-night convenience store. He was soaked head-to-toe after walking rain slickened streets in Seattle for hours. When “Jack” failed to meet his sales quota, the crew boss, tweaked

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Why Demographics Are Important to Your Nonprofit’s Social Media Strategy

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In January the Pew Research Center published 2014 demographics for the key social media platforms Facebook, Twitter, Instagram, Pinterest and LinkedIn. Knowing the most recent demographics for your social media channels is important for any nonprofit invested in being strategic about its social media efforts. This knowledge should inform planning, messaging and implementation. Here are

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How to Be a LinkedIn Influencer—Without the Official Invite

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If you’re not utilizing LinkedIn in your communications plan, you’re missing out on a simple opportunity to expand and strengthen your nonprofit’s online influence. Remember, LinkedIn is not just a resume dump—it’s a tool your organization can use to increase visibility, demonstrate thought leadership and build community. So how do you leverage this often overlooked

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3 Simple Tips for Using Facebook on a Budget

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Credit: Dimitris Kalogeropoylos

Facebook – the pioneer of social media – isn’t what it used to be… We’ve all seen our reach and engagement drop drastically over the past few months due to Facebook’s algorithm changes. Some have seen their audience and reach plummet from thousands of viewers to just a few dozen – and by now, you

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