Posts Categorized: Social Media

5 Summer Tips to Keep Your Communications Cool

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It’s high summer, a season for vacations and leisure-time reading lists. At Prichard we love books, especially books about social change. And because we’re a digital agency, our reading lists also include websites, apps, and software. Here’s a short list sharing five of our favorite online tips for social change communicators this summer with tools that can

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Four Social Media Hacks to Demystify Your Target Audience

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A clear target audience is one of the pillars of effective communications work, but it can also be one of the most challenging building blocks to pin down. Particularly when an organization’s work orbits at the national or global scale, communicators can struggle to figure out which people to talk to and how to motivate

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Research You Can Do Now to Transform Your Communications Strategy

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You don’t need to empty your pockets to conduct valuable research projects in communications. Small, low-investment projects can reveal valuable findings that inform a highly strategic communications program. The value of communications research is huge. It can help you create an effective communications program that sees results! For example, research into your audience can tell

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7 Smart Tips to Market Your Social Change Blog

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Your work is not done once you hit the publish key on a post for your social change organization’s blog. If you want to attract and grow your audience, you need to think about how you will market your content even before you begin to write. Here are steps you can take now to get

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Twitter at Age 10: Why It Still Matters in Nonprofit Communications

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As Twitter celebrates its 10th anniversary this year, many commentators have noted the difference the global social media network has made in social change movements. From the Arab Spring to Black Lives Matters, Twitter has been a vital online communications tool for activists and revolutionaries around the world. It’s also the online news service of

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