Posts Categorized: Social Media

How to Do Audience Research on Any Budget

by

Audience research doesn’t need to be daunting. True, nothing replaces a face-to-face conversation that you’d get with a focus group moderated by a trained professional. But, there are also small, quick-turn research strategies that can reveal crucial insights about your audience. As a communicator, you know the value of understanding who your audiences are and

Read More...

Follow These 5 Steps to Launch a Top-Tier Training

by

At Prichard, we know the power of a good communications training to build capacity and facilitate knowledge sharing. We regularly design and deliver trainings for our foundation and nonprofit clients on communications topics from strategic planning to e-newsletters. Social media is a topic we love, and we recently delivered a full-day social media training to

Read More...

5 Surefire Ways to Rock #GivingTuesday

by

Giving Tuesday is quickly approaching, and you don’t want to miss this opportunity to jump start the charitable giving season. Last year, nonprofits raised more than $116 million dollars —that’s 145 percent growth from the previous year! This year’s day of giving, which falls on the Tuesday after Thanksgiving, is yet another opportunity to connect

Read More...

4 Smart Ways to Engage Partners in Communications

by

A strategic partnership is social change gold in our world. Partnerships unite leaders working to advance issues. They allow for an exchange of resources that amplify both partners’ work. And they generate new ideas for making effective and lasting change. Partners cans also work together to combine communications superpowers to make a big splash for

Read More...