Posts Categorized: Public Affairs

Nine Tips for Being A Good Podcast Guest

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Woman with headphones on computer

The growing popularity of podcasting is good news for changemakers. Interview shows rank among the most popular podcast formats. And that means hosts, especially those who produce weekly or even daily programs, need guests with interesting stories to share. Once you get invited to be a guest on a podcast, how do you make the

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How to Do Audience Research on Any Budget

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Audience research doesn’t need to be daunting. True, nothing replaces a face-to-face conversation that you’d get with a focus group moderated by a trained professional. But, there are also small, quick-turn research strategies that can reveal crucial insights about your audience. As a communicator, you know the value of understanding who your audiences are and

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How to Handle Difficult Questions from Reporters

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You put time and energy into building relationships with your local media. Soon your hard work pays off. You start getting calls from reporters who see you as an expert or respond to your story pitches. And before you agree to any interview, you ask a reporter about the topics to be discussed. But sometimes

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Six Questions to Get Started on a Communications Strategy

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A strong communications strategy is indispensable for any organization. A strategy ensures that the resources you invest in communications tools and tactics are the right tools and tactics to support your organizational goals by effectively reaching your target audiences and motivating them to take action on your behalf. When developed thoughtfully, a communications strategy can

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How to Get Ready for Your Next Presentation

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microphone

For many us, public speaking ranks as our biggest fear. As a result, you may say no to giving presentations even to small groups. Or when you say yes, you procrastinate, become filled with dread, and stumble through the experience with much emotion and mixed results. That’s a shame. Because public speaking, especially in your

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4 Smart Ways to Engage Partners in Communications

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A strategic partnership is social change gold in our world. Partnerships unite leaders working to advance issues. They allow for an exchange of resources that amplify both partners’ work. And they generate new ideas for making effective and lasting change. Partners cans also work together to combine communications superpowers to make a big splash for

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5 Components of Messaging to Amplify Your Brand

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Messaging can transform the way your audience interacts with your brand. At best, punchy messages raise your profile, spark brand engagement and strengthen your ability to do what you do best by compelling audience connection and support. At worst, woolly messages hinder brand presence and engagement because your target audience members don’t understand or care

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