Posts Categorized: Media Relations

How Your Nonprofit Can Stay on Message

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Do you and your nonprofit colleagues know the audiences you want to reach and the messages you want to deliver? Congratulations! Now you’re ready for your next challenge: You need to communicate your organization’s messages effectively, especially to reporters, community leaders and funders. One of the best tools you can use to do this is

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5 Ways to Make Your Next Op-Ed Stand Out from the Crowd

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An op-ed is an opinion article written by someone who is not affiliated with the newspaper, magazine, or blog in which it is published. It’s distinct from letters to the editor or opinion articles authored by the publication’s own editorial board. And it can be a great way to reach new and influential members of

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Why Your Nonprofit Should Monitor Media Coverage

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Nonprofits that keep their ears perked by employing listening devices are well-poised to strategically respond to what others are saying about your organization. Online “listening” can refer to a number of tactics—social media monitoring, target audience analysis or key message penetration—but we find that monitoring media coverage is one of the most effective tools for

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How to Build a Strong Media Pitch

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baseball pitch

You may be a seasoned pro attuned to the media landscape, or a nonprofit communications newcomer just getting your sea legs in the world of media relations. Regardless, there are always new opportunities for your nonprofit to earn media recognition for the work that you and your organization do. We recently shared tips on laying

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Don’t Overlook the Most Crucial Tool to Your Media Outreach

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You can have the most newsworthy, substantive, innovative announcement of the day, and it’s still possible you won’t get any media coverage for your nonprofit. Often times, this is because nonprofit communicators overlook the most crucial element of media outreach: the media list. The media list The media list is the keystone to any successful

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Five Tried and True Media Relations Must-Dos

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I’m only three weeks into my new position at Prichard, but I have already had the opportunity to exercise my media relations skill set. Coming from nearly three years of working with for-profit consumer brands, I was curious to see how nonprofit media relations differed. Turns out, for-profit or nonprofit, the approach is much the

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5 Ways to Protect Trust in Your Online Community

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Did you know that the public has more confidence in peer-to-peer communications than the words of government officials and chief executive officers? The 13th annual Edelman Trust Barometer describes the challenges that government, business, media—and even NGOs—face in light of ongoing ethical fails. This puts you in an important position. You’re a trusted expert if

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3 Things I Learned from Anderson Cooper

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World-class storyteller, Anderson Cooper, visited Portland last month to speak at the annual Simon Benson dinner, honoring philanthropists and distinguished Portland State University alumni. I was fortunate to sit front row at the pre-dinner, ‘meet the press’ event where he took questions about how to be a better journalist and human. After meeting him, I think

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