Posts Categorized: Media Relations

How to Tap Social Changemakers in Your Community

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In your community, the social changemakers—those who are civically engaged, give back to the community, and are deeply immersed in local issues—are often the movers and shakers. They are powerful influencers for your philanthropy, nonprofit or purpose-driven brand because they are well-connected and know how to effect change in the issues you care about. Engaging

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4 Smart Ways to Engage Partners in Communications

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A strategic partnership is social change gold in our world. Partnerships unite leaders working to advance issues. They allow for an exchange of resources that amplify both partners’ work. And they generate new ideas for making effective and lasting change. Partners cans also work together to combine communications superpowers to make a big splash for

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Four Social Media Hacks to Demystify Your Target Audience

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A clear target audience is one of the pillars of effective communications work, but it can also be one of the most challenging building blocks to pin down. Particularly when an organization’s work orbits at the national or global scale, communicators can struggle to figure out which people to talk to and how to motivate

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Why Your News Release Got No Results

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What’s one of the most common communications mistakes social change leaders make? Too many otherwise savvy executives believe that effective media relations means sending out a news release alone. That’s all it takes, according to this line of thinking, to produce both calls from reporters and plenty of news stories. What happens next? Sometimes people

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Convince PR Skeptics That Media Coverage Matters

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It’s hard to show that a stellar piece of earned media coverage made a concrete change, like generating donations, shifting public opinion about an issue, or—the most dreaded and ambiguous—”increasing awareness” about your company or organization. However, there are several ways you can illustrate the impact of your media hit. This is especially important when

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How Your Nonprofit Can Stay on Message

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Do you and your nonprofit colleagues know the audiences you want to reach and the messages you want to deliver? Congratulations! Now you’re ready for your next challenge: You need to communicate your organization’s messages effectively, especially to reporters, community leaders and funders. One of the best tools you can use to do this is

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5 Ways to Make Your Next Op-Ed Stand Out from the Crowd

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An op-ed is an opinion article written by someone who is not affiliated with the newspaper, magazine, or blog in which it is published. It’s distinct from letters to the editor or opinion articles authored by the publication’s own editorial board. And it can be a great way to reach new and influential members of

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Why Your Nonprofit Should Monitor Media Coverage

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Nonprofits that keep their ears perked by employing listening devices are well-poised to strategically respond to what others are saying about your organization. Online “listening” can refer to a number of tactics—social media monitoring, target audience analysis or key message penetration—but we find that monitoring media coverage is one of the most effective tools for

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