Posts Categorized: Media Relations

Nine Tips for Being A Good Podcast Guest

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Woman with headphones on computer

The growing popularity of podcasting is good news for changemakers. Interview shows rank among the most popular podcast formats. And that means hosts, especially those who produce weekly or even daily programs, need guests with interesting stories to share. Once you get invited to be a guest on a podcast, how do you make the

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How to Handle Difficult Questions from Reporters

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You put time and energy into building relationships with your local media. Soon your hard work pays off. You start getting calls from reporters who see you as an expert or respond to your story pitches. And before you agree to any interview, you ask a reporter about the topics to be discussed. But sometimes

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How to Tap Social Changemakers in Your Community

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In your community, the social changemakers—those who are civically engaged, give back to the community, and are deeply immersed in local issues—are often the movers and shakers. They are powerful influencers for your philanthropy, nonprofit or purpose-driven brand because they are well-connected and know how to effect change in the issues you care about. Engaging

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4 Smart Ways to Engage Partners in Communications

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A strategic partnership is social change gold in our world. Partnerships unite leaders working to advance issues. They allow for an exchange of resources that amplify both partners’ work. And they generate new ideas for making effective and lasting change. Partners cans also work together to combine communications superpowers to make a big splash for

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Four Social Media Hacks to Demystify Your Target Audience

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A clear target audience is one of the pillars of effective communications work, but it can also be one of the most challenging building blocks to pin down. Particularly when an organization’s work orbits at the national or global scale, communicators can struggle to figure out which people to talk to and how to motivate

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Why Your News Release Got No Results

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What’s one of the most common communications mistakes social change leaders make? Too many otherwise savvy executives believe that effective media relations means sending out a news release alone. That’s all it takes, according to this line of thinking, to produce both calls from reporters and plenty of news stories. What happens next? Sometimes people

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Convince PR Skeptics That Media Coverage Matters

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It’s hard to show that a stellar piece of earned media coverage made a concrete change, like generating donations, shifting public opinion about an issue, or—the most dreaded and ambiguous—”increasing awareness” about your company or organization. However, there are several ways you can illustrate the impact of your media hit. This is especially important when

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