Posts Categorized: Featured

3 Tips to Plan for Twitter’s Likely Character Expansion

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Per widespread industry reports, it’s expected that Twitter will soon lift its iconic 140-character tweet limit. Though details are yet to be confirmed, the change is expected no later than March; the tweet limit is speculated to skyrocket up to 10,000 characters (Twitter’s direct messages already recently ballooned to this new limit). Don’t despair, Twitter

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Our 5 Most-Read Blog Posts in 2015

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When time allows, I like to geek out a little bit in Google Analytics. Besides being slightly narcissistic (wait, how many times did people view my staff profile??), the website’s analytics give me a good sense of which blog posts are resonating with our readers. Your nonprofit’s website, too, has these metrics that can tell

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4 Inspiring Nonprofit Medium Posts

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“Medium is an ideas exchange, where thinkers, creators, and those with a story to share come to find their audience, move people, and move us all forward.” -Medium co-founder Ev Williams In the digital sprawl of Buzzfeed-style clickbait, hot takes, and anonymous vitriolic trolls, Medium stands in stark contrast. It’s a place where deep, long

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6 Simple Steps to Understanding Your Audiences Through Research

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­­ 2016 is almost here: do you know who your target audiences are—and who they are not? With many no-or low-cost research tools and resources available today, it can be tempting to dive to data gathering before carefully considering some best approaches to exploring these questions, and many more. As a brand builder, I am

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5 Ways to Make Your Next Op-Ed Stand Out from the Crowd

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An op-ed is an opinion article written by someone who is not affiliated with the newspaper, magazine, or blog in which it is published. It’s distinct from letters to the editor or opinion articles authored by the publication’s own editorial board. And it can be a great way to reach new and influential members of

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A Public Radio Insider’s Top Six Tips for Podcast Interviews

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Podcasting allows your nonprofit to reach new audiences who like to listen to content while doing other things, such as driving, running errands, or walking the dog. Almost one out of five Americans listen to podcasts, about as many as the number of people who use Twitter. Podcasts can also help your nonprofit achieve your

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