10 Summer Reads to Inspire Social Change

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As 91 percent of people say it’s important to be individually involved in social change and #BeTheChange becomes a movement on social media, it’s a great time for communicators to get inspired—and ask, ‘What does social change really mean?’At the Young Nonprofit Professionals Network Activate! Summit last week, Nonprofit with Balls author Vu Le asked a similar incisive question:...

5 Summer Tips to Keep Your Communications Cool

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It’s high summer, a season for vacations and leisure-time reading lists. At Prichard we love books, especially books about social change.And because we’re a digital agency, our reading lists also include websites, apps, and software. Here’s a short list sharing five of our favorite online tips for social change communicators this summer with tools that can make a difference in your...

Four Social Media Hacks to Demystify Your Target Audience

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A clear target audience is one of the pillars of effective communications work, but it can also be one of the most challenging building blocks to pin down. Particularly when an organization’s work orbits at the national or global scale, communicators can struggle to figure out which people to talk to and how to motivate those people to action.These days, social media platforms are...

How to Create Customer Personas to Grow Your Online Audience

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Who looks at your organization’s blog and other online content?You may have met a few of your readers personally. But chances are you know little else about the others besides a name or an email address.That’s a problem. You need to know what all your readers care about. Otherwise you can’t create content that appeals to them. And that makes it much harder to attract, build, and...

Research You Can Do Now to Transform Your Communications Strategy

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You don’t need to empty your pockets to conduct valuable research projects in communications. Small, low-investment projects can reveal valuable findings that inform a highly strategic communications program.The value of communications research is huge. It can help you create an effective communications program that sees results! For example, research into your audience can tell you about...

7 Smart Tips to Market Your Social Change Blog

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Your work is not done once you hit the publish key on a post for your social change organization’s blog. If you want to attract and grow your audience, you need to think about how you will market your content even before you begin to write.Here are steps you can take now to get more readers for your company or nonprofit blog:Know Your Audience Inside OutWho is your ideal...