3 Secrets to Securing National Media Coverage for Your Nonprofit’s Work

We’re lucky to work with foundations and nonprofits that have incredible stories to tell. Securing media coverage of these stories is one excellent way to generate more awareness of your cause, which can lead to attention from new funders, interest from supporters or advocates, or spikes in donations.National media attention is stuff of communications dreams. We often hear from clients that...
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How to Get Ready for Your Next Presentation

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For many us, public speaking ranks as our biggest fear. As a result, you may say no to giving presentations even to small groups. Or when you say yes, you procrastinate, become filled with dread, and stumble through the experience with much emotion and mixed results.That’s a shame. Because public speaking, especially in your field, is one of the best ways to promote your social change...

Follow These 5 Steps to Launch a Top-Tier Training

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At Prichard, we know the power of a good communications training to build capacity and facilitate knowledge sharing. We regularly design and deliver trainings for our foundation and nonprofit clients on communications topics from strategic planning to e-newsletters. Social media is a topic we love, and we recently delivered a full-day social media training to grantees our of long-time client The...

How Can Social Changemakers Make the Most of 2017?

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The arrival of every new year brings reflection about goals and opportunities for the months ahead.Here at Prichard, social change is always at the top of our minds because we are committed to using our communications superpowers for good.We asked ourselves and local leaders who are alumni of The Portland Ten three questions on how social changemakers across Portland can make the most of...

5 Ways to Come Up with New Blog Post Ideas

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A well-run blog lets your social change organization engage supporters, share ideas and accomplishments, and connect with decision-makers.To be successful, you must publish consistently and provide valuable content. This creates trust and keeps readers coming back. And you need an editorial calendar to plan your work and a strategy to market it. But coming up with new ideas for blog posts...

5 Surefire Ways to Rock #GivingTuesday

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Giving Tuesday is quickly approaching, and you don’t want to miss this opportunity to jump start the charitable giving season. Last year, nonprofits raised more than $116 million dollars —that’s 145 percent growth from the previous year!This year’s day of giving, which falls on the Tuesday after Thanksgiving, is yet another opportunity to connect with new donors and strengthen ties...

How to Tap Social Changemakers in Your Community

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In your community, the social changemakers—those who are civically engaged, give back to the community, and are deeply immersed in local issues—are often the movers and shakers. They are powerful influencers for your philanthropy, nonprofit or purpose-driven brand because they are well-connected and know how to effect change in the issues you care about.Engaging these social changemakers...

Lessons for Communicators from the Repeal of “Don’t Ask, Don’t Tell”

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Communications was a vital part of the movement that stopped legal discrimination against gays and lesbians in the U.S. military in 2011. (A similar ban on discrimination of transgender persons didn’t come until June 30, 2016).  Aaron Belkin, the founder of Palm Center, was at the center of the effort. He led a 10-year communications campaign to end the military’s “don’t ask, don’t...