Posts By: Addie Shrodes

Six Questions to Get Started on a Communications Strategy

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A strong communications strategy is indispensable for any organization. A strategy ensures that the resources you invest in communications tools and tactics are the right tools and tactics to support your organizational goals by effectively reaching your target audiences and motivating them to take action on your behalf. When developed thoughtfully, a communications strategy can

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Follow These 5 Steps to Launch a Top-Tier Training

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At Prichard, we know the power of a good communications training to build capacity and facilitate knowledge sharing. We regularly design and deliver trainings for our foundation and nonprofit clients on communications topics from strategic planning to e-newsletters. Social media is a topic we love, and we recently delivered a full-day social media training to

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Top 5 Social Media Trends to Shape a Stellar Strategy for 2017

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Social media is a key strategic communications tactic to engage your target audience. It is also the most rapidly evolving communications tool. Staying on top of social media trends is a priority for any smart communicator. It helps ensure that you are most effectively and efficiently leveraging opportunities and overcoming challenges to reach and move

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5 Surefire Ways to Rock #GivingTuesday

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Giving Tuesday is quickly approaching, and you don’t want to miss this opportunity to jump start the charitable giving season. Last year, nonprofits raised more than $116 million dollars —that’s 145 percent growth from the previous year! This year’s day of giving, which falls on the Tuesday after Thanksgiving, is yet another opportunity to connect

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4 Ways Your Event Can Make a Splash on Social Media

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Events are an opportunity to shine on social media. Whether your audience is on Facebook, Twitter, Instagram or Snapchat, these platforms can amplify your place-based gathering online. Events have always excelled at bringing people together in person, and they can now extend your network on social media. Promoting your event on social media can spark

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5 Strong Digital Campaigns for Social Impact

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Digital campaigns have the power to build a movement that creates meaningful—and measurable—social change. A strong social media campaign starts with specific target audiences and clear call-to-actions that ladder up to your online and offline goals to make a difference. You’ll also want to define what success looks like—what are the yardsticks and milestones you’d

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10 Summer Reads to Inspire Social Change

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As 91 percent of people say it’s important to be individually involved in social change and #BeTheChange becomes a movement on social media, it’s a great time for communicators to get inspired—and ask, ‘What does social change really mean?’ At the Young Nonprofit Professionals Network Activate! Summit last week, Nonprofit with Balls author Vu Le

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Four Social Media Hacks to Demystify Your Target Audience

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A clear target audience is one of the pillars of effective communications work, but it can also be one of the most challenging building blocks to pin down. Particularly when an organization’s work orbits at the national or global scale, communicators can struggle to figure out which people to talk to and how to motivate

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Six Easy Ways to Hit Video Out of the Park

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Video content has hit an undeniable fever pitch this summer. Communicators who want to come out ahead online can no longer dismiss video as a proven engagement tactic. Experts have already predicted that video will make up 74 percent of all Internet traffic by 2017. And Facebook executive Nicola Mendelsohn recently did one better, predicting

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3 Ways Powerful Video Storytelling Can Strengthen Your Online Community

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As video content booms on social media, now’s the time to step back to observe that not all video is created equal. Well-crafted video storytelling can capture your organization’s purpose and create a loyal community of supporters who care about what you do. Video has exploded on social media in the past year, putting video

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5 Components of Messaging to Amplify Your Brand

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Messaging can transform the way your audience interacts with your brand. At best, punchy messages raise your profile, spark brand engagement and strengthen your ability to do what you do best by compelling audience connection and support. At worst, woolly messages hinder brand presence and engagement because your target audience members don’t understand or care

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