Posts By: Mac Prichard

Nine Tips for Being A Good Podcast Guest

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Woman with headphones on computer

The growing popularity of podcasting is good news for changemakers. Interview shows rank among the most popular podcast formats. And that means hosts, especially those who produce weekly or even daily programs, need guests with interesting stories to share. Once you get invited to be a guest on a podcast, how do you make the

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Top 10 Communications Lessons Across a Decade of Changemaking

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Ten years ago in April of 2007, I opened the doors to Prichard Communications. I’m grateful to the many clients we’ve served in the last decade. And I especially appreciate the many gifted people I’ve had the good fortune to work with at Prichard today and in the past. It’s been terrific to spend the past

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How to Handle Difficult Questions from Reporters

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You put time and energy into building relationships with your local media. Soon your hard work pays off. You start getting calls from reporters who see you as an expert or respond to your story pitches. And before you agree to any interview, you ask a reporter about the topics to be discussed. But sometimes

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How to Get Ready for Your Next Presentation

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microphone

For many us, public speaking ranks as our biggest fear. As a result, you may say no to giving presentations even to small groups. Or when you say yes, you procrastinate, become filled with dread, and stumble through the experience with much emotion and mixed results. That’s a shame. Because public speaking, especially in your

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How Can Social Changemakers Make the Most of 2017?

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The arrival of every new year brings reflection about goals and opportunities for the months ahead. Here at Prichard, social change is always at the top of our minds because we are committed to using our communications superpowers for good. We asked ourselves and local leaders who are alumni of The Portland Ten three questions

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5 Ways to Come Up with New Blog Post Ideas

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A well-run blog lets your social change organization engage supporters, share ideas and accomplishments, and connect with decision-makers. To be successful, you must publish consistently and provide valuable content. This creates trust and keeps readers coming back. And you need an editorial calendar to plan your work and a strategy to market it. But coming

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Lessons for Communicators from the Repeal of “Don’t Ask, Don’t Tell”

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Communications was a vital part of the movement that stopped legal discrimination against gays and lesbians in the U.S. military in 2011. (A similar ban on discrimination of transgender persons didn’t come until June 30, 2016).   Aaron Belkin, the founder of Palm Center, was at the center of the effort. He led a 10-year

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6 Ways To Make the Most of Your Next Social Change Conference

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At Prichard, we’re big fans of professional conferences for social change communicators. Our favorites include the annual events sponsored by frank and The Nonprofit Technology Enterprise Network. These and other gatherings offer terrific opportunities to share ideas, reconnect with old colleagues, and make new friends. At the end of this month, my colleague Jenna Cerruti

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5 Summer Tips to Keep Your Communications Cool

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It’s high summer, a season for vacations and leisure-time reading lists. At Prichard we love books, especially books about social change. And because we’re a digital agency, our reading lists also include websites, apps, and software. Here’s a short list sharing five of our favorite online tips for social change communicators this summer with tools that can

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Six Lessons Learned From Podcast Movement 2016

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Podcasting is booming. In 2016, more than one out of five Americans have listened to a podcast in the last month, according to the Pew Research Center. And that number is expected to grow. Is your organization or company starting a podcast? Or do want to take your show to the next level? Last week

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How to Create Customer Personas to Grow Your Online Audience

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Who looks at your organization’s blog and other online content? You may have met a few of your readers personally. But chances are you know little else about the others besides a name or an email address. That’s a problem. You need to know what all your readers care about. Otherwise you can’t create content

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