Posts By: Lori Howell

5 No-Cost Ways to Spring-Clean Your Website

by

If you’re a nonprofit on a tight budget, chances are you haven’t set aside much budget for “housekeeping” your website. Luckily, there are several free resources and no-cost ideas available to you to make sure your website gets as clean this spring as your closets! The look and feel of your online assets—in addition to

Read More...

Don’t Miss Our Top 5 Posts of 2013!

by

Happy New Year! When we launched our first ever Prichard Communications blog in 2013, we did so with the goal of providing insider information on nonprofit and foundation communications to clients and colleagues across the United States. Since we began blogging last August, we’ve had thousands of visitors interested in learning more about smart public

Read More...

5 Ways to Protect Trust in Your Online Community

by

Did you know that the public has more confidence in peer-to-peer communications than the words of government officials and chief executive officers? The 13th annual Edelman Trust Barometer describes the challenges that government, business, media—and even NGOs—face in light of ongoing ethical fails. This puts you in an important position. You’re a trusted expert if

Read More...

Why I’m Grateful for the Smartphone

by

In celebration of the Thanksgiving holiday, the Prichard Communications team is giving thanks for the communications tools that make life easier for us—and our nonprofit clients. Lucky me…I’m the last in the series, celebrating the smartphone! In the past week, have you and your nonprofit colleagues used your phone to? Text a colleague Edit a

Read More...

Oregon Nonprofits: Apply by November 15 for FREE Marketing Advice!

by

Do you know a nonprofit organization that could benefit from two years of free marketing advice? Send them to AMA PDX right away! The Portland chapter of the American Marketing Association (AMA PDX) is selecting three or four nonprofit organizations to benefit from its annual Community Nonprofit Outreach Program.  Applications are due this Friday, November

Read More...

3 Things I Learned from Anderson Cooper

by

World-class storyteller, Anderson Cooper, visited Portland last month to speak at the annual Simon Benson dinner, honoring philanthropists and distinguished Portland State University alumni. I was fortunate to sit front row at the pre-dinner, ‘meet the press’ event where he took questions about how to be a better journalist and human. After meeting him, I think

Read More...

Why Swapping Blog Posts is More Important Than You Think

by

Are you looking for ways to grow your blog audience and build relationships? You’re not alone. Many of our clients working to promote their organization’s blog and related news or events call us for help. One of the easy lifts we suggest to them is cross-posting, or swapping online content with like-minded organizations in order

Read More...

Leveraging the Mothership: Don’t Forget Your National Office in Local Communications Efforts

by

Clients often come to us asking how they can promote their events to mass audiences. If you’re a nonprofit with a national funder or national office—you’re in luck. You’ve likely got a “mothership” on your side with a large, national voice and audience. Don’t forget to call on them for help! Case in point: Mina

Read More...

No Need to Beg: 5 Steps for Working with Elected Officials

by

Working with elected officials can be an intimidating prospect, requiring careful preparation and strategic thinking about your goals. So, why try it? In my experience helping nonprofits work in Washington, D.C. and around the country, the benefits can be significant: Increasing public attention for your issue Engaging officials as voices of support Establishing yourself as

Read More...