Posts By: Jessica Williams

5 Tools to Enhance Your Nonprofit’s Visual Assets

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In the last year, marketing trends have showed that compelling visual content is crucial to engaging audiences online. This means that if your nonprofit is to successfully break through all the clutter on the Internet to spread a message far and wide, then an attention grabbing visual is the key to capturing an audience’s interest.

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Email Delivery for Nonprofits: What You Need to Know

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mailbox

Facebook might be the king of social media but email is a far superior way to spread your good work to target audiences. According to a recent survey, email remains the most effective digital marketing tactic with the best ROI, and with email marketing tools like Mail Chimp, EMMA, Constant Contact and Vertical Response, designing,

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Why Demographics Are Important to Your Nonprofit’s Social Media Strategy

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In January the Pew Research Center published 2014 demographics for the key social media platforms Facebook, Twitter, Instagram, Pinterest and LinkedIn. Knowing the most recent demographics for your social media channels is important for any nonprofit invested in being strategic about its social media efforts. This knowledge should inform planning, messaging and implementation. Here are

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What Makes a Good Blog Post GREAT: 10 Tips for Your Nonprofit

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A blog is a great way to grow your online community, but all it takes is a few poorly written blog posts to make your readership plummet and your brand suffer. A great blog post is worth your time because it can bring about huge returns to your nonprofit by advancing your cause, positioning your

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3 Simple Tips for Using Facebook on a Budget

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Credit: Dimitris Kalogeropoylos

Facebook – the pioneer of social media – isn’t what it used to be… We’ve all seen our reach and engagement drop drastically over the past few months due to Facebook’s algorithm changes. Some have seen their audience and reach plummet from thousands of viewers to just a few dozen – and by now, you

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Create a Greater Impact by Putting People First

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Credit: Flickr user Francisco Osorio

Founded in Oregon in 1953, Umpqua Bank’s mission is to be the “greatest bank in the world,” putting customer service and community ahead of all other priorities. So it wasn’t a surprise to learn that there is a direct phone line to the office of the Umpqua CEO in every bank location. This is a

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The Next Big Thing in Video Social Networking: The NEW Vine and Hyperlapse

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This summer, my colleague Jennie Day-Burget and I presented at The Social Media Club of Portland on the power of visual media for nonprofits. We taught you how to use Vine, Instagram, and Pinterest on a shoestring budget to support your nonprofit’s efforts at increasing awareness, building community, and engaging partners. These social networking platforms

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Why “Strategic” and “Communications” Should Never Part

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A client asked me the other day why I called my work, strategic communications? “What makes it strategic?” he asked. “Aren’t all communications strategic?” My answer? “Well communications should be strategic, but that isn’t always the case.” In fact, many organizations launch communications ideas with no strategy behind the effort whatsoever.  And that’s a problem

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Visual Media Tips for Mission Driven Organizations with Small Budgets

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I’m currently prepping for our July 29 presentation with the Social Media Club of Portland on how to create visual media on a shoestring budget. Definitely register today because tickets are selling fast! For those of you who can’t make it, here are a few things you need to know about using visual media in

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11 Tips for Crisis Communications from America’s Favorite Fixer, Olivia Pope

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As a female public relations specialist, few things excite me more than watching Olivia Pope work her PR magic in ABC’s hit series, “Scandal.” She’s calm, deliberate, thoughtful, and manages crises like a pro. In the event of a crisis, is your nonprofit or foundation prepared? One look at crisis communications gone wrong, such as

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5 Tips You Must Know to Be a Nonprofit Facebook Pro

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Facebook is constantly changing and if you aren’t paying attention to the latest updates, you might be wasting your time. With the recent changes to the Facebook algorithm your potential to reach followers is limited, unless those followers are engaged with your content or you pay extra to boost your posts. You aren’t going to

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