Posts By: Jennie Day-Burget

Facebook: 5 Practical and Tactical Tips for Optimization

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Strategy is a Driving Force. We are nothing if not communications strategy wonks here at Prichard. I once sat in a conference room for hours with one of my colleagues and it was hot and it was intense and were hungry and we strategized…about a strategy. We’re nerds about it. And there’s a reason for

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The Nonprofit Dinner Salon: A Secret Sauce to Success

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Last month in my blog, “Back to Basics: The Dinner Salon Makes a Resurgence in Social Change Communications Circles,” I shared the story of our dinner salon series for Oregon’s leading social changemakers, The Portland Ten. As I mentioned, the event has been successful for us. I wrote: “We’ve heard stories from attendees from our first

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4 Hot Tools to Make Your Nonprofit Communications Sizzle this Summer!

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Every summer our team likes to share our favorite communications tools with our nonprofit and philanthropic readers to help make your lives easier as you head into the hectic fall and winter busy seasons. This summer, we asked each one of our staff to provide their favorite tool–new or old. If we missed one, let

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Back to Basics: The Dinner Salon Makes a Resurgence in Social Change Communications Circles

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In the Beginning… They Held Salons Four thousand years ago when I attended Journalism School at the University of Kansas (Rock chalk, jayhawk), professors were still talking about a once commonly employed communications tactic called the “salon.” A salon is, generally speaking, a gathering of great minds to generate inspirational and/or important conversation. With their

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How to Bewitch Your Communications Agency into Kicking As* on Your Behalf

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  A Failure Story I once sent an email to a client reminding her about a looming deadline when we would need her feedback. My team was under the gun to deliver an important report and she’d gone into the proverbial cone of silence for reasons unbeknownst to us at the time. We later learned

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Oregon “franksters” Reflect on #frank2015 Experience

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Earlier this week, Team Prichard convened a cohort of fellow Oregonians who attended frank 2015 to drink wine, eat coconut macaroons, reconnect and reflect on what we learned. Our Pacific Northwest community of franksters was so excited to get together, in fact, we made our own logo for the occasion: We knew we wanted to

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4 Lessons Your Nonprofit Can Learn from Hillary Clinton

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In one of her most awaited and highly anticipated moves yet, Hillary Clinton announced her bid for the White House this week. Which, you know by now. What you may not know is that your nonprofit can learn a lesson or two from Clinton’s well reviewed video announcement to apply next time you want to

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6 Inspiring Ways to Overcome Your Blogging Writer’s Block

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It’s that time again… yes, you know it well…. it’s time to write your daily weekly monthly post on your nonprofit’s blog. Le sigh. If you’re anything like me, the exercise of writing my blog every month is generally accompanied by a fleeting little thought that sounds something like this: “ARE YOU KIDDING ME? DEAR

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The “Wisdom” in Facing Your Communications Fears Head On in 2015

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Just 23 days into the new year and I feel like a brave, strong, new woman. Why? Because I faced and overcame one of my biggest fears—anesthesia—with flying colors. Today, I share my story with you as a point of inspiration and proof that with a little help from Grey’s Anatomy and a milestone birthday,

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Quantity vs. Quality Measures: Which Matters Most in Communications?

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Mac and I spent the better part of last week with our clients at the Robert Wood Johnson Foundation (RWJF), the nation’s largest philanthropy devoted solely to the public’s health. There, we attended a convening of RWJF’s communications firms from across the US, to learn more about strategic priorities and considerations for 2015. The presentation

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To Facebook or Not To Facebook

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In the Beginning… I took on my first responsibilities as a social media manager about eight years ago when I was appointed public information officer (PIO) for the City of Portland’s Water Bureau. As PIO, I supported and managed a lot of moving parts—media relations, community outreach, event marketing… and launching and maintaining the bureau’s

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