Posts By: David Backes

Reflecting on my Top Lessons Learned at Prichard

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First, press play. Then continue reading the post. It’s with heavy fingers that I write my final blog post for Prichard. This fall, I’ll be heading to graduate school at Portland State University for double master’s degrees in Urban Planning and Public Health. My ultimate goal is to work to make livable cities that are

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5 Cool Tools for the Dog Days of Summer

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Back in October, we published a list of 10 FREE Digital Hacks for Nonprofits. Now we’re excited to share five more no-cost tools that might have slipped past your radar. Go outside! Enjoy the sun! But first, check out our latest roundup of great online tools to make your communications really heat up this summer.

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Is Guest Blogging Ruining Your Website?

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Earlier this year Matt Cutts, head of Google’s Webspam team, wrote a blog post declaring guest blogging to be “over.” His post, titled “The decay and fall of guest blogging for SEO,” caused panic in the blogosphere since so many people rely on outside help to generate content, get in front of new audiences, and

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The No-Cost Online Advertising Program You’re Missing Out On

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A Step-By-Step Guide to Google Grants for Nonprofits Did you know that your nonprofit can get up to $10,000 in free advertising from Google each month? I sure hope so, because I wrote about it back in January. For those of you who missed it, here’s a video overview from Google: So how do you

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3 Reasons to Love Drupal

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In the beginning of every year, we find that many of our clients start thinking about giving their website a facelift. Perhaps shifting internal priorities require new website content, or it’s simply time for a fresher look and feel. Whatever the reason, creating a new website or refreshing an older one can raise a lot

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6 Predictions for How Online Communications Will Change in 2014

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Over the past year, we’ve seen major shifts in online communications. In early 2013, for example, bite-sized video hadn’t even been launched. But Vine is now a major player in digital storytelling and Instagram has video too! Here we reveal our predictions for how online communications will continue to change in 2014. LinkedIn is the

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4 Practical Steps Every IT Project Should Take for Success

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Healthcare.gov’s technical struggles have blown up headlines for weeks this fall–the website is a classic example of a useful idea that went far off track somewhere in technical development land. While it’s easy to pick on the politically charged Healthcare.gov for its inadequacies, it certainly wasn’t the first big tech project to stumble in recent

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Why I’m Grateful for YouTube

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Editor’s Note: David’s post is the second in a Thanksgiving inspired series of posts we’re sharing this week about communications tools-big or small-we’re grateful for. I’m grateful for YouTube because it disrupted much more than just online video sharing: it actually sparked the entire user-generated content movement, giving nonprofits a powerful new way to tell

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Our Halloween Treat–10 FREE Digital Hacks for Nonprofits

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In the spirit of Halloween, we wanted to give our nonprofit and foundation readers out there a big treat–a list of our top, bite-sized digital hacks that can make your life significantly easier. And the best part? Everything listed below is free–just like the Halloween candy you got trick-or-treating as a kid. Use Google Apps

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Why Grumpy Cat Shouldn’t Feel Grumpy About Google Blocking Keyword Data

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People (and Grumpy Cat, apparently) seem pretty bummed out about Google’s recent decision to block all keyword data from Google Analytics. That’s right: you’ll no longer be able to see what keywords people are searching for in Google to find your website. Prior to this change, marketing and communications folks have used this data to

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3 Reasons You Should Dump Google Alerts

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Google Alerts used to be a no-brainer for nonprofits monitoring their online reputations. It’s free, it’s easy to use, you could get delivery via email or RSS–what more do you need? Recently though, complaints across the web have accused Google Alerts of being “Broken–” and that’s a nice way to say it . Sadly, our

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