Posts By: Jenna Cerruti

How Your Organization’s Leadership Can Take Advantage of Social Media

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Your executive director, president or CEO can help your organization increase visibility, demonstrate thought leadership, and build community through their personal social media networks. Putting a face behind your brand on social media also positions your organization as transparent and accessible, which can foster connections between your organization and your audiences online. As a communicator

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How to Tap Social Changemakers in Your Community

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In your community, the social changemakers—those who are civically engaged, give back to the community, and are deeply immersed in local issues—are often the movers and shakers. They are powerful influencers for your philanthropy, nonprofit or purpose-driven brand because they are well-connected and know how to effect change in the issues you care about. Engaging

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4 Smart Ways to Engage Partners in Communications

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A strategic partnership is social change gold in our world. Partnerships unite leaders working to advance issues. They allow for an exchange of resources that amplify both partners’ work. And they generate new ideas for making effective and lasting change. Partners cans also work together to combine communications superpowers to make a big splash for

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3 Social Media Opportunities You Shouldn’t Ignore

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It seems that every other day we’re faced with a new update from Facebook, Instagram or Snapchat. Just this month, Snapchat announced new Geostickers and Instagram expanded its Explore feature for live event streaming. Which of these updates should you pay attention to? Fear not! The Prichard team vets each social media update meticulously to

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3 Reasons to Vote for Our Nonprofit Technology Network Conference Session

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Hurry! You have until August 1 to vote for Team Prichard’s session at the 2017 Nonprofit Technology Conference (NTC) in Washington, D.C., hosted by our friends at the Nonprofit Technology Network (NTEN). Our session—How to Use Digital Publishing Tools to Get the People You Want to Reach to Find and Love Your Nonprofit’s Research—is inspired by

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Research You Can Do Now to Transform Your Communications Strategy

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You don’t need to empty your pockets to conduct valuable research projects in communications. Small, low-investment projects can reveal valuable findings that inform a highly strategic communications program. The value of communications research is huge. It can help you create an effective communications program that sees results! For example, research into your audience can tell

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8 Social Impact Twitter Accounts That Inspire Change

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At Prichard, we get excited about stories of social impact in our community, movements that are gaining momentum around the world, and the people who are the driving force of change. We’re lucky enough to work with people who care about social change, and we connect with local changemakers at our quarterly Portland Ten dinners.

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Convince PR Skeptics That Media Coverage Matters

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It’s hard to show that a stellar piece of earned media coverage made a concrete change, like generating donations, shifting public opinion about an issue, or—the most dreaded and ambiguous—”increasing awareness” about your company or organization. However, there are several ways you can illustrate the impact of your media hit. This is especially important when

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Bring Your Old Media Relations Approach up to Speed With These 3 Outreach Best Practices

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No, the press release is not dead. Press releases have all the delicious details. And details are what journalists love. In fact, 54.1 percent of journalists recently surveyed by Cision say they will pursue a pitch that is thorough and has all the details they need. The press release, like media relations overall, just needs

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Free and Easy Ways to Add Visuals to Your Nonprofit Communications

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There is no shortage of research that reports that visuals are key to creating engaging communications. Based on this research, we now know that: Visuals are processed 60,000 times faster than text; Adding a photo to your tweet can increase engagement by 35 percent; Blog posts with images receive 94 percent more views than those

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Our 5 Most-Read Blog Posts in 2015

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When time allows, I like to geek out a little bit in Google Analytics. Besides being slightly narcissistic (wait, how many times did people view my staff profile??), the website’s analytics give me a good sense of which blog posts are resonating with our readers. Your nonprofit’s website, too, has these metrics that can tell

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