Posts By: Cecilia Bianco

Why Your Nonprofit Should Monitor Media Coverage

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Nonprofits that keep their ears perked by employing listening devices are well-poised to strategically respond to what others are saying about your organization. Online “listening” can refer to a number of tactics—social media monitoring, target audience analysis or key message penetration—but we find that monitoring media coverage is one of the most effective tools for

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How Not to Fail at Using GIFs in Your Nonprofit Communications

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You may have noticed in the last few years that there has been an explosion in the popularity of GIFs. We noticed, too, so I took a deeper look into the best ways for a nonprofit to incorporate these graphics into your visual media toolbox. First a definition: a GIF, which stands for “Graphics Interchange

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Why Vine is the Secret Weapon to Your Nonprofit Communications Plan

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Vine

While taking on another new social media platform might sound intimidating (and time-consuming), it’s time to consider Vine as a strategic addition to your nonprofit’s communications plan. Vine is a mobile video-sharing app that lets users take and share 6-second videos that loop over and over. Twitter purchased Vine in 2012, adding new editing functionalities

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Upgrade Old Content to Engage Your Audience

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Creating new, original content can be time-consuming and eat up your budget, but re-purposing old content in a new and innovative way will save time and can even boost your profit. We can confidently tell you this from recent experience! This year, Mac’s List—Oregon’s leading job resource, published by Prichard—launched an e-book guide by compiling

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How to Be a LinkedIn Influencer—Without the Official Invite

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If you’re not utilizing LinkedIn in your communications plan, you’re missing out on a simple opportunity to expand and strengthen your nonprofit’s online influence. Remember, LinkedIn is not just a resume dump—it’s a tool your organization can use to increase visibility, demonstrate thought leadership and build community. So how do you leverage this often overlooked

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LinkedIn: Not Just a Resume Dump

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LinkedIn is commonly seen and used as a channel to dump your resume and move on—only coming back to the platform to check the jobs page or build up your list of connections. Here at Prichard, we’ve come to know LinkedIn as so much more. LinkedIn has become the platform of choice to make genuine

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Taking Your Online Community Offline

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An online community is a web-space where like-minded individuals can interact, connect, collaborate or simply share content. Ever popular in the social good sector, online communities have proven effective in providing members a touch point where they can work together towards a common goal. And while online gatherings can be sufficient in furthering your group’s

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Don’t Underestimate the Power of Video Animation to Tell Your Social Change Story

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Last month, a client asked us what we thought of producing an animated video to share her nonprofit’s mission in a fun and engaging way. We think her idea is a great one and here’s why: While animation might bring to mind cheesy cartoons like Superman or Teenage Mutant Ninja Turtles, it’s also a legitimate,

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How Your Nonprofit Can Spark Fireworks Online This July

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In May, we helped one of our clients, The Communications Network, produce and launch its first ever podcast series, SmartCast, which focuses on the power of smart communication to help foundations and nonprofits improve lives. In the inaugural episode, we talked to Naomi Hirabyashi, Chief Marketing Officer at DoSomething.org, about how DoSomething.org, one of the

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Looking for Meaningful Work in Portland? Join the Conversation with “Mac’s List” to Create a Better World

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Editor’s Note: Mac’s List is a service of Prichard Communications. Today’s guest post is cross-posted from macslist.org with permission. Social change means different things to different people. Here at “Mac’s List,” when we think “social change,” we think innovation, inspiration and collaboration—all towards a better future. We also think: meaningful, engaging work! For this reason,

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How to Freshen Up your Social Media Strategy

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Social media has become increasingly important in the nonprofit space, as we all have come to know and accept that a nonprofit IS a brand and should be marketed as such. Perform a social media audit on each platform your organization uses to freshen up your strategy this spring! Keep it simple, and start with

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